Director, North America Ecommerce - Fenty

The salary range for this position is $168,100 - $210,100 per year. Offered salary is dependent upon experience and San Francisco location. Hybrid work schedule in office Tuesday, Wednesday, Thursday – work from home Monday and Friday.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

This role is located in San Francisco and qualified candidates are eligible for a relocation bonus within the US.

The Kendo house of brands currently includes:
Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

Oversight of Fenty D2C website assuring all aspects of site, promotions, product launches, marketing, and platform roadmap are driving to meet profitability and customer health growth.

• Build yearly and monthly strategic plan for site to support brand flagship priorities, financial targets, and customer growth
• Receive cross-functional guidance with others on Ecommerce team and cross functional partners in building strategies
• Devise processes with internal and external stakeholders to achieve strategic and financial targets
• Execution of the strategic plan and analysis of the ongoing success metrics of strategies
• Deliver sales analysis on ongoing basis to help drive pivots, action plans and flag risks & opportunities

• Build yearly P&L with finance and leadership. Formally present to leadership.
• Build monthly and yearly Net Sales targets by analyzing marketing channel growth, customer analysis, and inventory channel planning forecasts. Align with all partners.
• Manage all financial revisions and updates for Budget, R1, and R2 including Net Sales and Expenses and formally present to leadership.
• Conduct monthly P&L review reviewing both net sales and expense line items assuring that  is on budget.
• Effectively manage P&L line items, to include fixed marketing and GTN
• Provide updates to leadership on financial performance and plans to mitigate risks and seize opportunities

• Forecast annual, monthly, and daily sales to achieve net sales targets. Work with channel planning to develop aligned forecasts
• Partner with channel owners to develop monthly & event/campaign sales targets
• Create forecasting tools that incorporate various data sources and satisfy the reporting needs of multiple stakeholders
• Forecast product launch performance, independently & in partnership with merch planning
• Analyze promotional campaign metrics, products, business and site performance and share out monthly
• Provide weekly, monthly and yearly reporting dashboards of product, promotion and other online activity
• Provide event/campaign reporting dashboards to include product, promotion & site performance
• Provide analysis for specific requests/needs
• Provide and align on product forecasts for new products, online exclusive products, gwps, etc.
• Create tools and processes to manage inventory, especially GWP levels, at the .com warehouse
• Monitor sell-out on limited edition and exclusives assuring strong sell through protecting inventory levels

• Head up team advancing acceleration projects to support new ideas or enhancements of processes

• Developing team organization and R&R
• Team processes and procedures
• Manage organizational chart, team structure, processes to support team advancements

• Minimum 10+ years’ work experience in ecommerce and site merchandising, preferably in the beauty industry, showing successful progression with operations and P&L responsibilities
• Experience with the leading Ecommerce platforms including SFCC & Shopify
• Exceptional ability to bring brands to life digitally through storytelling
• Proven ability to drive profitability through promotional and merchandising strategies
• Advanced analytical skills with a focus on web metrics. Strong…