Senior Manager, Business Value Architecture; Remote, Continental U.S

Senior Manager, Business Value Architecture (BVA)

Merkle is looking for a Senior Manager, Business Value Architecture (BVA) to help clients meet the dual mandate of guiding growth and optimizing ROI while enhancing customer experience in a digital-first era. BVA's mission is to bridge uncertainty into action. Reporting into the Director, you will partner across departments within the dentsu ecosystem to shift the focus from marketing execution to delivering measurable results.

You will lead the development of compelling business cases and comprehensive financial models including P&L projections, ROI analysis, and budget forecasting that are critical to client success.

You will join a group of problem-solvers who draw inspiration from everywhere and build solutions that make clients say 'wow'– including FP&A practitioners, data analysts, consultants, and business analysts. Together, you will articulate and measure the value of dentsu and Merkle solutions, driving higher close rates and revenue through credible business valuation approaches. As an individual contributor inside of a team, you'll begin as a detective, uncovering the hidden value in client challenges.

You'll evolve into an architect, designing frameworks that turn ambiguity into advantage. You'll become a translator, helping executives see the future through the lens of data.

You Will:

• Build comprehensive financial models from scratch in Excel to quantify business impact, project ROI, and demonstrate the value proposition of proposed solutions to clients
• Partner with our consulting teams to lead individual deliverables related to Business Value projection, transformation engagements, often coordinating with concurrent Merkle data, technology, or digital experience implementation teams.
• Plan and facilitate client discovery through client interviews, document review, surveys / questionnaires, or marketing data analysis
• Manage daily consulting delivery efforts, including client meetings, discussions, workshops, deliverable reviews, or readouts
• Plan and manage business prioritization workshops applying a combination of quantitative and qualitative methodologies to select top recommendations
• Use market and competitive research to uncover trends, benchmarks, and best practices to inform recommendations
• Facilitate work sessions and interviews with our teams and partners to assess gaps, gather requirements, and validate recommendations
• Develop executive-level presentations, summarize findings into common themes that inform client recommendations.
• Identify main data points and measurements to show the impact of our approach and strategy on our client's business
• Support business development activities including identification, proposal development, and other pursuit activities
• Collaborate and build relationships with our teams (account management, creative, analytics, operations) and partner agencies to determine feasibility and understanding of strategic plans

You Have:

• A Bachelor's degree (this is required, but all majors will be considered. Preference for degrees in Business Administration, Finance, Marketing, Data Analytics, or related fields)
• 3+ years of experience in FP&A (Financial Planning & Analysis), corporate finance, strategy/consulting, business transformation, or digital transformation
• 3+ years of experience creating financial models, analyzing data, and working with large datasets in Excel or similar tools
• Experience translating insights into relevant recommendations and presentations – proficiency in PowerPoint required
• Comfortability and experience working within a matrixed organization in roles with a wide degree of latitude

Additional Qualifications (It's advantageous if you have these!):

• A person who understands that the best solutions often come from unexpected places, including: literature, nature, and human psychology
• Prior experience interpreting results, understanding possible effects, and establishing recommendations based on comprehensive data analysis
• Experience presenting complex data and financial results in clear, and impactful presentation formats.
• Experience working in a creative, collaborative environment to identify solutions,…