DTC Director

Job Summary

The Growth Director will oversee the commercial performance of TWDC's DTC business in Türkiye with immediate focus on the growth and profitability of Disney+ in the market, including the development of wholesale partnerships in close collaboration with Platform Distribution. The role will define and track the overall plan for Türkiye to achieve Disney+ growth targets and support meeting these targets by partnering closely with dedicated DTC resources in each functional team.

The Director is the key player across all relevant functions, ensuring a One Disney approach, driving cross‑functional alignment, and translating the overall company strategy into an integrated local growth plan. The role will act as a strategic leader in understanding local opportunities and threats, continuously improving the local growth strategy, and translating insights into actionable plans. It will require 4 days a week in the office and 1 day working from home.

The team is grounded in Disney values:
Integrity, Inclusion, Creativity, Collaboration, and Community.

• Commercial planning
  • Lead all planning activities, including LRP, AOP, quarterly planning, and in‑quarter performance by gathering insights and inputs from all DTC functional leads.
  • Lead on performance tracking and take an end‑to‑end view from brand metrics to net growth and P&L performance, spotting key opportunities or performance issues early.
  • Drive cross‑functional planning and decision‑making across all DTC functions, ensuring commercial priorities, customer initiatives and business objectives remain fully aligned under a One Disney approach.
• DTC subscriber acquisition
  • Lead the DTC subscriber acquisition strategy and operations for Disney+ in Türkiye, planning and executing digital performance marketing campaigns across all channels.
  • Deliver subscriber acquisition targets through the most effective channel mix and cost per acquisition (CPA) – optimising across volume and quality of acquired subscribers.
  • Optimise performance through detailed data analysis and an ongoing test and learn programme.
  • Work closely with the regional/global performance marketing teams in London and NYC to optimise performance channels, ensure analytics and campaign tracking are in place, and maintain alignment with internal Digital Media, Finance, Marketing, Analytics and all other relevant functional teams.
• Customer engagement and retention
  • Lead all customer lifecycle engagement strategies and activities, across onboarding, early life, at‑risk and win‑back stages.
  • Oversee all customer engagement communications across email, push notifications, in‑app pop‑ups, and user interface tactics.
  • Collaborate with global product teams in London and NYC to develop a clear roadmap, engagement toolkit, and test programme to optimise customer engagement metrics.
  • Work closely with the DTC EMEA Engagement team to track performance KPIs and define strategies to improve them.
  • Partner with internal Digital Media, Finance, Marketing, Analytics, Product and other functional teams to align customer engagement initiatives with broader commercial priorities.
  • Deliver overall churn targets, including save rates and win‑back metrics.
• Partnership Growth (dual reporting to Platform Distribution)
  • Identify new partnership opportunities and develop partnership strategy to deliver incremental subscriptions and revenues.
  • Negotiate commercial terms for D+ distribution deals, execute agreements, and coordinate onboarding of new partners with legal, marketing and product teams.
  • Act as a strategic partner to the Sales team, maintaining constant alignment during all client and partner engagements and providing proactive updates before and after key meetings.
• Partner relationship management
  • Act as the point of contact for communications, addressing concerns and identifying new opportunities.
  • Set the direction for the full lifecycle of partner‑acquired customers, delivering initiatives and frameworks that increase sign‑ups, activation, content discovery, engagement, and lifetime value.
• Planning and performance
  • Own trading submissions and deadlines, ensuring consistency between wholesale and…