Business Development Specialist

Position Title:

Business Development Specialist Department:
Business Development

Reports To:

Business Development Manager About the Organization

The American Association of Critical-Care Nurses (AACN) is the largest specialty nursing organization in the world, representing the interests of more than 550,000 nurses who are charged with caring for acutely and critically ill patients. AACN is dedicated to creating a healthcare system driven by the needs of patients and families where acute and critical care nurses make their optimal contribution.

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AACN is an equal opportunity employer and prohibits discrimination against or harassment of any person employed by or seeking employment with AACN on the basis of race, color, religion, creed, sex and gender (including pregnancy, childbirth, breastfeeding or related medical conditions, gender identity, gender expression, and sexual orientation), ancestry, national origin, age (40 or older), disability (mental and physical), military or veteran status, marital status, medical condition, or genetic information and any other basis protected by federal, state or local law or ordinance or regulation.

Interested individuals can visit our Careers Page and apply for the Business Development Specialist role. Any questions can be directed to: jobs. The position is eligible for remote work. Some travel may be required.

The Business Development Specialist actively manages direct outreach to current and prospective healthcare and academic organizations to understand their needs, propose AACN solutions, and secure sales to support their nurses and students. This role involves understanding the target audience, market opportunities, and effective sales channels to drive success.

The role works in conjunction with the Business Development Manager and the Business Development team on strategic planning for future growth by identifying new opportunities, forming partnerships, and adding value to the company.

The Specialist actively engages other interested parties to understand the current industry environment and issues that matter most to healthcare leaders, our nurse community, and their patients. The position collaborates with cross‑functional teams to evaluate opportunities, create business plans, and manage projects.

• Maintains day‑to‑day contact with external business‑to‑business (B2B) customers and ensures their needs are met by effectively coordinating AACN’s customer support resources.
• Researches and understands the needs of individual B2B customer organizations and surfaces opportunities to align AACN’s products with the customer’s key clinical and business objectives and initiatives. Devises ways to integrate and bundle AACN’s products to further customer goals.
• Identifies emerging industry trends and participates in market research.
• Pursues opportunities to partner with other organizations to advance AACN’s reach and participates in the evaluation of proposals.
• Leads communication with key collaborators and team members through completion of project deliverables, reports progress, and project accomplishments.
• Drives sales, upsell/cross‑sell, closes deals, and meets or exceeds individual and team sales goals.
• Uses Customer Relationship Management (CRM) software, such as Hub Spot, to develop, manage, and track customer interactions.

• Supports new B2B-related programs, initiatives, and product launches and maintains cross-functional alignment with marketing, finance, analytics, and pricing teams to ensure creation of thoughtful, detailed, and actionable business plans.
• Provides data-driven market-based insights to improve planning and evaluation of business opportunities.
• Develops comprehensive discussion guides that outline key topics, objectives, and questions to facilitate productive meetings and enable effective decision-making.
• Leads or assists in the facilitation of the review of business opportunities by cross-functional AACN teams.

• Engages…