Associate Director, Programmatic

THE ROLE

Freelance Associate Director, Programmatic – responsible for leading programmatic strategy and delivering innovative, privacy‑first solutions for a portfolio of high‑profile accounts. The role focuses on driving account health, ensuring performance targets are met, and pushing the boundaries of automated media.

• Steer programmatic strategy for high‑profile clients, aligning automated media buying with broader business and marketing objectives.
• Direct implementation of first‑ and third‑party data strategies, guiding clients through a cookie‑less future with identity solutions and privacy‑centric targeting.
• Serve as a trusted advisor to senior client stakeholders, translating technical complexities into clear business value and growth opportunities.
• Lead evaluation and onboarding of new programmatic technology partners, including DSPs, SSPs, and Dynamic Creative Optimization platforms.
• Collaborate with Search, Social, and SEO leads to drive a Total Media approach, ensuring programmatic inventory complements other digital touchpoints.
• Identify and pitch proactive growth opportunities within your portfolio, contributing to the agency’s organic revenue through strategic expansion.
• Manage and mentor a team of Managers and Associates, overseeing tactical output and providing a clear path for professional development.

• 5–7 years of programmatic experience with a proven track record of strategic planning and account leadership within an agency setting.
• Deep knowledge of the programmatic ecosystem, including SSP dynamics, Header Bidding, Clean Rooms, and attribution modeling.
• Advanced proficiency in multiple DSPs (e.g., The Trade Desk, DV360, Amazon DSP, Walmart Connect) and Ad Servers (CM360).
• Leadership presence that influences cross‑functional teams and builds trust with senior client stakeholders.
• Analytical vision to interpret complex data sets, identify high‑level trends, and provide strategic recommendations.
• Proactive problem‑solving mindset with a “get sh
  * t done” mentality for troubleshooting technical issues and industry shifts.
• Cultural fit with a passion for collaboration and nurturing talent within the programmatic craft.

DEPT® is an equal opportunity employer (EOE). We are committed to an inclusive, barrier‑free recruitment and selection process and workplace for all identities, backgrounds, beliefs, lifestyles, and disabilities. We do not require the completion of an E‑Verify screener for this remote position.
DEPT® participates in E‑Verify, meaning your Form I‑9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

Salary: US Remote Range $100—$110 USD per year based on experience, expertise, location, and impact. 40‑hour workweek, flexible.