Head of Member Growth MarketingNew York, NY; Remote, US; Hub

About The Role

As the Head of Member Growth Marketing, you will lead a revenue‑driving team responsible for growing membership across Maven’s full book of business — from Fortune 100 employers to populations enrolled directly through health plans. This is a high‑ownership role sitting at the intersection of marketing, CS, and product, with direct accountability to enrollment outcomes across both our enterprise and consumer businesses.

• Team leadership: set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond.
• Enrollment program ownership: own Maven’s communications‑based enrollment strategy across the direct and channel books of business, using a data‑first approach to prioritize channels, segments, and experiments; build and refine programs and playbooks for CS and payer teams.
• Strategic partnership with CS and payer teams: serve as the enrollment resource those teams rely on, understanding payer‑distributed benefits, claims‑triggered campaigns, and program design.
• Cross‑functional program ownership: hold strategic ownership of enrollment initiatives spanning product, CS, payer, and data; ensure clear ownership, visibility of dependencies, and alignment to enrollment outcomes.
• Consumer‑to‑enterprise bridge: partner across B2B2C and consumer orgs to build and optimize flows for eligible consumers and enterprise members who lose eligibility.
• Experimentation culture: lead A/B tests on landing pages, paid ads layered against claims campaigns, copy and UX hypothesis testing, partnership pilots, and data‑driven growth initiatives.
• Measurement infrastructure: build reporting that makes enrollment performance legible at channel, client, and program levels, and pursue metrics to shift focus from individual accounts to scalable program models.

• 7+ years in B2B2C lifecycle and member growth marketing, with at least three years in a role focused on scalable programs rather than individual account campaigns.
• Deep fluency in enrollment funnel mechanics: landing page CVR, email‑to‑enrollment conversion, claims‑triggered campaigns, paid media layering, renewal, and reactivation rates, with a track record of measurable improvement.
• Experience leading teams and building a performance culture that does not require hands‑on involvement for every brief; hiring experience is a plus.
• Strong partnership skills with CS and payer teams, enabling them to execute enrollment initiatives.
• Data‑driven approach: build dashboards, design experiments, interpret results, and iterate; experience with Looker or Braze is valuable.
• Bonus: payer‑distributed benefits, health plan partner marketing, or large‑scale referral and vendor partnership programs.

The base salary range for this role is $170,000 – $200,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on qualifications, experience, and skillset.

New York, NY;
Remote, US (Hub cities). Maven embraces a flexible hybrid work model. Teams primarily operate from the New York Metropolitan area, NY, San Francisco/Bay Area, CA, and Seattle, WA. This role is exclusively open to candidates in these locations. For those in the New York City office, in‑person collaboration is required three days a week (Tuesday–Thursday). For those based in the San Francisco/Bay Area or Seattle, attendance at Work Together Days is encouraged.

Remote Mavens within a commutable distance to a hub city with more than 20 employees are expected to attend local Work Together Days. The role requires active work authorization in the US.

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole‑self care through wellness partnerships.
• Hybrid work, in‑office meals, and Work Together Days.
• 16 weeks 100% paid parental leave and new‑parent stipend (for Mavens with 1 year+).
• Annual professional development stipend and access to a personal career coach through Maven for Mavens.
• 401K matching for US‑based employees, with immediate vesting.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. Maven Clinic interview requests and job offers only originate from an  email address.

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