Market Access Channel Strategy Trade Director

Market Access Channel Strategy Trade Director

Facility:
Market Access

Location:

Plainsboro, NJ, US

Novo Nordisk's Market Access and Public Affairs team engages diverse stakeholders across political and healthcare landscapes to forge solutions that drive patient access to innovative products. We strive to deliver the best possible outcomes for patients with diabetes, obesity, growth hormone deficiencies and rare bleeding disorders through mutual wins for both Novo Nordisk and our Market Access customers. Our passion for helping people live better lives and our award-winning product pipeline can only be as effective as our ability to provide information to healthcare providers, key stakeholders and policymakers.

Our Market Access and Public Affairs professionals ensure that the latest therapies and products reach the people who need them most, by creating an environment where innovation and chronic disease management drive optimal health outcomes.

Are you ready to realize your potential?

The Market Access Trade Strategy Director is part of a team responsible for developing channel strategies that will ensure profitable access position for existing and future NNI products. Formulates, leads and aligns Novo Nordisk market access strategy for Trade channels. Responsible for overseeing pricing and contracting strategy, value communication, marketing, tactical execution, operations, policies and initiatives to maximize business results for all entities in Trade channels.

Trade encompasses retail chains, independent pharmacies, wholesalers, mass merchandisers, grocery, mail order, specialty distributors and specialty pharmacies. Provides centralized expertise for Trade channels to cross-functional teams.

Relationships

Reports to Market Access Channel Strategy Lead. Interacts frequently in collaboration with internal management and senior level representatives, including MAPA VPs and Directors. Also, interacts routinely with colleagues across Market Access and Public Affairs, including franchise teams, and internal stakeholders from PCOR, Finance, Brands, HEOR, Government Pricing, U.S. and Global Marketing Management, Account Executives, Supply Chain, and Legal. External relationships include interactions with key retail chains, independent pharmacies, wholesalers, mass merchandisers, grocery, mail order, specialty distributors and specialty pharmacies, as well as vendors and consultants.

Essential Functions

• Leads on development of overarching strategy for Trade channel within specialty and/or retail pharmacies, ensuring cross-functional alignment for strategic direction to achieve short-term and long-term business objectives
• Provides leadership to assure effective teamwork and transparency between Trade and other business functions, including Account Executives, Field Sales and Brand Monitors
• Evolution of specialty pharmacies, retail pharmacy, mail, and digital dispensing models to identify opportunities and risks impacting patient access and product pull-through
• Identify new, strategic channel partners and programs that will support our vision to innovate and meet evolving patient needs in the pharmacy channel
• Develops, executes and monitors Trade-driven programs within the channel to improve product reimbursement, awareness, pull through, and compliance
• Acts as liaison and coordinates sales and marketing-related home office communications with Trade
• Serves as a conduit for the Trade Account Executives into the home office
• Serves as internal subject matter expert on Trade channel within specialty and retail pharmacies and obesity management dynamics across the Trade ecosystem
• Leads communication and training of all relevant internal departments on Trade strategies and programs
• Understands and fully abides by all legal and compliance measures related to Trade informational and promotional materials to all customer segments
• Works with Supply Chain on key business initiatives, i.e., stocking and distribution plan for all Novo Nordisk product launches, product discontinuations, backorder situations, etc.
• Partners with Patient Support Services and HUB teams to ensure alignment between Trade strategy, pharmacy…