Events Manager Marketing Remote

Geotab® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Events Manager who will assume a pivotal role in orchestrating Geotab Events with a comprehensive strategic approach. This multifaceted position encompasses event management operations, budget planning, and event execution. Notably, it spearheads the strategic evolution of our global event ecosystem, delving into the intricate dynamics of annual scheduling and conducting in‑depth pre, during, and post‑event reporting analyses.

The Events Manager will own a portfolio of events developing the strategy and execution of annual Regional Events that support the business objectives and goals as determined by Executive Leadership. In this role you are an autonomous and results‑driven marketing professional, with a track record of executing and delivering highly impactful, large‑scale events. This role will have an expected hands‑on approach with event management, and requires excellent project management skills.

Lead and manage industry events for key portfolios of Geotab’s business, including pre‑planning event execution and post‑event reporting.

Manage vendor event budget. Handle invoicing for events and provide accurate timely budget reports.

Lead elements of Geotab’s marquee annual event, Geotab Connect. Work alongside Business Development, Segment Managers, Product, and other internal teams as required. Support in day‑to‑day liaison with production vendors.

Research, evaluate and recommend strategic software solutions that create efficiencies, cost savings and established process that deliver business needs (ie. iCapture, Sendoso, Cvent etc.).

Monitor and understand industry trends, identify issues and opportunities and provide recommended action to appropriate stakeholders, gather, integrate information/research and interpret existing views of the target audience to support the development of future events.

Maintain and build a comprehensive database of industry contacts, vendors, and venues.

Develop event‑specific organizational tools such as production timelines, contact lists, on‑site deliverables schedule and ensure all internal and external individuals supporting designated events/projects are in alignment.

Manage, oversee and develop relationships with external vendors (Skyline, metroConnections etc.) and align services and production with internal company brand guidelines, budgets and strategic business goals.

Consult with stakeholders in Revenue Generation (Sales), to ensure strategic alignment of goals and provide recommendations on event‑related sales activities.

Align with leaders in implementation of  and Marketing Cloud campaign structures and associated lead tracking and lead nurture automation processes to identify ROI results for every event.

Lead event specific content creation, communications, and materials for pre‑event, execution, and post‑event stages including outbound email, social media campaigns, videos, presentations, collateral, signage, etc.

Actively update the company‑wide global events calendar, keeping all details up to date and accurate.

Deliver programs and events to a high level standard of execution and encourage…