Director, Product Enablement and Innovation
Tennessee, USA
Listed on 2026-07-16
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Business
Marketing Strategy
Director, Product Growth Enablement & Innovation
The Director, Product Growth Enablement & Innovation sets the direction for product growth enablement, solution positioning, and portfolio investment priorities. This role is designed to create clarity, focus, and consistency in how product value is defined, enabled, and scaled across the organization. The Director establishes the vision, operating model, and standards that ensure product capabilities, value propositions, and outcomes are clearly articulated, competitively differentiated, and effectively supported throughout the go‑to‑market lifecycle.
CoreResponsibilities
- Strategy – Set and own the overall strategy for product growth enablement and solution positioning; lead planning for enablement coverage, priority initiatives, and RFP support capacity.
- Product Growth Enablement Leadership – Establish expectations and standards for how product positioning and materials evolve in response to market, buyer, and competitive change; represent the Product Strategy & Management organization in executive forums and serve as a senior escalation point for complex deals and high‑stakes RFPs.
- Documentation & Knowledge Management – Define and enforce standards for solution narratives, RFP responses, sales assets, and client‑facing materials; ensure product knowledge, value propositions, and competitive insights are documented, current, and accessible; implement governance to maintain quality, consistency, and alignment across content.
- Market Insights & Innovation – Translate RFP activity, win/loss insights, sales feedback, and client input into clear recommendations that inform product roadmap and positioning; partner with Growth and Product teams on market insights, feedback loops, and emerging opportunities; sponsor innovation forums to test ideas and inform future investments.
- Leadership & Organizational Effectiveness – Own organizational direction, operating cadence, and standards for Product Growth Enablement and Innovation; define success metrics and reinforce a high‑performance culture; lead, coach, and develop Product Solution Leads; operate with a 12‑24 month forward‑looking perspective while supporting near‑term business priorities.
- Bachelor’s degree or equivalent professional experience.
- 10+ years of experience in product strategy, growth enablement, solutions leadership, consulting, or related roles.
- 5+ years of people‑leadership experience, leading managers or senior individual contributors.
- Proven experience setting strategy, operating models, and standards for teams operating at scale.
- Strong ability to influence cross‑functional and executive stakeholders without direct authority.
- Experience translating market, sales, and client insights into product or portfolio‑level decisions.
- Demonstrated success balancing strategic planning with operational discipline.
- Experience in healthcare, payer services, or complex B2B solutions.
- Background in product management, growth strategy, or enterprise enablement.
- Experience supporting large‑scale RFPs and executive‑level client engagements.
- Familiarity with portfolio planning, investment prioritization, and roadmap alignment.
- If working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10
Mbps download / 5
Mbps upload.
- Annual salary range: $155,300 – $258,800 USD.
- Eligible for an annual bonus and long‑term incentive plan.
- Health‑related benefits: medical, vision, dental, well‑being and behavioral health programs.
- 401(k); company‑paid life insurance; tuition reimbursement.
- Minimum of 18 days of paid time off per year, paid holidays, and leaves of absence.
Qualified applicants will be considered without regard to race, color, age, disability, sex, pregnancy or related medical conditions, sexual orientation, gender identity, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. If you need a reasonable accommodation to complete the online application process, please email for assistance.
Cigna has a tobacco‑free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances. These policies apply to all states regulated by law. Candidates residing in states where Cigna is not permitted to hire tobacco users and who use tobacco will not be considered unless they participate in a qualifying smoking cessation program prior to employment.
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