YouTube Principal Strategist

We support 100% remote work for this role.

• Lead executive client touchpoints to frame ambition, trade‑offs, and a multi‑quarter roadmap; convert insight into decisions and funded next steps.
• Act as senior channel strategist for large clients: interrogate briefs, run competitive and scenario planning, reduce churn risk via formal account reviews and playbooks, and neutralize political headwinds with clear decision criteria.
• Support new business and cross‑sell: shape win themes, differentiated solutioning, and executive narratives; quantify value, risk, and confidence; drive and shape effective client meetings that deliver valued thought exchange and actionable insights.
• Build and maintain trusted client relationships with the appropriate stakeholders across the brand portfolio, operating with an owner mindset that creates clarity, drives action, and leaves behind repeatable practices that scale.
• Champion You Tube as the world’s most dynamic media platform, reframing it from a standard video channel to a holistic discovery engine; guide cross‑functional teams on integrating the platform into their respective flows; advise on strategic advantages of Google Ads versus DV360; lead agency‑wide adoption and codify decision frameworks.
• Collaborate with Growth & Innovation to translate Google pilots into tailored client strategies; elevate the agency’s collective You Tube IQ through cross‑training opportunities and mentorship.
• Be a power user and advocate for the Bliss Point App Suite and Tinuiti’s custom You Tube tool set; drive a continuous feedback loop between clients and product teams; build AI‑driven resources to automate campaign management and accelerate training.
• Integrate the full You Tube suite with elite measurement frameworks; design and evangelize advanced testing frameworks; integrate standardized dashboards and decision‑making rituals into the planning flow.
• Influence outcomes at executive altitude: set standards, decision criteria, and read cadences; model AI‑enabled professionalism; create frameworks and playbooks that accelerate decision velocity and raise day‑to‑day execution quality.

• 10+ years of experience leading enterprise‑level You Tube programs with a proven track record of influencing C‑suite stakeholders and driving high‑level partnership initiatives with Google.
• Deep literacy across the digital landscape, with the specialized ability to articulate how You Tube impacts and integrates with Search, Social, TV, Audio, and SEO to drive holistic performance.
• Expert‑level proficiency in Google Ads and DV360, with the technical authority to navigate complex targeting, reservation inventory, and a map of 3rd‑party partners for brand safety and suitability.
• Advanced mastery of the full You Tube measurement suite—including Brand Lift, Search Lift, Conversion Lift, Geo‑Experiments, and MMM—plus the ability to leverage Tinuiti’s proprietary measurement solutions.
• Proven ability to identify gaps in platform stories or measurement capabilities and collaborate with internal product teams and Google to co‑develop first‑to‑market solutions.
• AI literacy and practice: skilled in using AI‑driven resources to accelerate training, automate campaign management, and optimize.
• Highly credible vertical or channel POVs; ability to represent Tinuiti in the market.
• Exceptional storyteller who can evangelize the You Tube ecosystem and educate cross‑functional teams on integration.

• Growth influenced: expansion/cross‑sell dollars influenced; pursuits supported or won; decision velocity at client touchpoints.
• Product & measurement adoption:
  App Suite usage and quality uplifts tied to decisions; adherence to measurement standards and decision rituals.
• Craft quality:
  Tinuiti Way standards adoption; QA pass rates; reduction in rework or issue recurrence for the channel(s).
• Executive impact: C‑suite satisfaction with strategy sessions; funded initiatives; trajectory resets achieved.

• Unlimited paid time off (PTO) and 20 paid holidays, including multiple long weekends.
• Fully remote environment with flexibility to take time when needed.
• Health care: medical,…