Trade Marketing Manager, YC&D

Trade Marketing Manager, YC&D

Location:

405 The West Mall Etobicoke, ON M9C 5J5

Welcome to Lactalis Canada! We’re proud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time.

As part of Lactalis Group, the world’s leading dairy company, we remain focused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on‑site gym, and more!

The Trade Marketing Manager is accountable for optimizing profitable sales and category development opportunities, consistent with the divisional budget and long‑term KPI’s (primarily volume, pricing, margin contribution, cash flow & market share). The position is responsible for collaborating cross‑functionally in developing & executing pricing strategies, maximizing trade spending efficiency, management of product, promotion & customer mix. The position acts as a liaison between the Category Management, Marketing, Sales, Management Control, Customer Strategy & Development (CS&D) and Supply Chain.

Strong leadership and influence management skills are required to gain credibility with leaders across the organization.

• Oversee financial forecasting & reporting of volume and net sales to division management control performed by the Associate Trade Marketing Managers. This includes Risk & Opportunity (R&O) management, commentary on commercial performance versus budget/prior year/financial forecasts and net sales validation at month end.
• Strong collaboration with S&OP stakeholders (supply chain, demand planning, operations, sales operations, customer sales etc.) ensuring communication & resolution of forecasting inaccuracies impacting production planning, providing supply prioritization guidance and risk mitigation solutions.
• Budget planning responsibilities include overseeing volume building blocks & net sales consensus reviews with sales and submission of budgeted price increase, new contract investment and listing fees.
• Work closely with both Innovation and Brand Marketing teams on innovation & renovation pipeline to complement consumer‑first ideation with shopper & commercial insights. The Trade Marketing Manager will serve to advocate for the voice of shoppers, retailers and account sales to drive value‑added portfolio growth both to the category and Lactalis Division. This includes P&L development & review and commercial inputs to support business case generation.
• Lead collaboration with all internal stakeholders to optimize & develop customer initiatives, agreements and investment structures (i.e. PVA/exclusivity agreements, customer demands, customer specific brand development, private label development etc.) to achieve divisional budget and long‑term KPIs. This includes P&L development & review, trade spend investment & pricing approvals, negotiation scenario planning, assortment & agreement term recommendations and supply validation.
• Collaborate cross‑functionally with an entrepreneurial mindset to identify and pursue initiatives for continuous improvement and business transformation to optimize both commercial and operational results. This includes working with Supply Chain & Operations to manage medium to long term demand against current and projected capacities.
• Develop and execute national/regional strategies for pricing, trade spending and product/promotion mix within the division through collaboration with Sales and CS&D to maximize volume, profitability and share results.
• Implement and collaborate with Trade Marketing Director to develop price increase strategies,…