Product Growth & Enablement Manager - Consumer Directed Healthcare

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Product Growth & Enablement Manager supports the commercialization, adoption, and ongoing success of Empower’s Consumer Directed Healthcare (CDH) products. This role partners with Product Management, Sales, Marketing, Operations, Technology, Relationship Management, and Client Success to develop enablement materials, support product launches, deliver training, and gather market feedback that improves product adoption and client outcomes. The position serves as the operational link between product strategy and field execution, ensuring client-facing teams have the knowledge, tools, and resources needed to successfully position and support product solutions.

• Execute commercialization plans for assigned products
• Develop sales presentations, product guides, FAQs, competitive comparisons, and other enablement materials
• Support product launches and release readiness activities
• Assist Sales and Relationship Management during complex client opportunities
• Translate product capabilities into customer-focused value propositions
• Develop onboarding materials and product training
• Deliver webinars, workshops, and educational sessions
• Maintain current enablement content reflecting product enhancements
• Improve enablement processes and organizational consistency
• Coordinate activities across Product, Marketing, Operations, Technology, Sales, and Client Success
• Gather customer feedback and competitive intelligence
• Recommend improvements that enhance adoption and execution

• Bachelor's degree in Business, Marketing, Finance, or a related field
• 6+ years of experience in Product Management, Product Marketing, Commercialization, Sales Enablement, Business Development, or related roles

• Previous Consumer Directed Healthcare experience is strongly preferred
• Experience supporting product launches and go-to-market initiatives
• Strong communication, presentation, and stakeholder management skills
• Demonstrated ability to influence without direct authority

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
• Base Salary Range $ - $

Drug-free workplace

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.

Job Posting End Date at 12:01 am on: 08-08-2026