Personal Assistant

Join the pioneer tribe. AI-First since December 2023. Position:
Personal Assistant Compensation:
Up to USD $66,000 per annum + up to 10% Performance Bonus Total Annual Package:
Up to USD $72,600 + Comprehensive Benefits Growth Path:
Personal Assistant → Senior Personal Assistant | Specialised Functions

Location:

Remote (Global) Role Overview

Puffy is a Top 5 U.S. mattress brand with over $1 Billion in sales. This role serves as the CEO's strategic lifestyle coordinator - the connection point between vision and reality across all personal operations.

You’ll orchestrate flawless execution across experience curation, strategic sourcing, provider network development, and proactive personal operations, ensuring the CEO’s personal affairs run on autopilot while building systems that ensure nothing falls through the cracks.

This isn’t just another assistant role. This is your chance to become a world-class executive operations professional.

Step into one of the rarest career accelerants available: a direct, daily operating relationship with a Forbes Council Member CEO running a billion-dollar global brand. You won’t be adjacent to high-level decisions - you’ll be the execution layer that makes them happen. Every interaction sharpens your judgment, expands your network, and builds instincts that take others a decade to develop.

Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales

Work with Forbes Council Member CEO

Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.

Work from anywhere in the world. This is a fully remote role designed around outcomes, not hours - giving you the autonomy to deliver exceptional results on your own terms while coordinating across time zones.

You’ll develop and own relationships with world-class service providers across luxury, wellness, automotive, hospitality, and lifestyle categories. This network becomes a career asset that appreciates over time - positioning you as the person who can make anything happen, anywhere.

• 2-3 years of experience in concierge services, lifestyle management, hospitality, or an executive/personal assistant role with a focus on exceptional execution
• Fluency in Russian or Armenian (alongside English) — strongly preferred for seamless local coordination
• Proven expertise as a master researcher, able to quickly identify and vet high-quality providers, products, and solutions
• A resourceful problem-solver who thrives on challenges and finds solutions where others see obstacles
• Exceptional communication skills with the polish to represent a CEO in all interactions with premium service providers
• Meticulous attention to detail with zero tolerance for errors or missed follow-ups
• Strong network-building skills and comfort interfacing with luxury and high-end service environments
• Tech-savvy with proficiency in G-Suite and the ability to learn new systems quickly
• Flexible mindset with availability for occasional evening/weekend coordination

• Established network of trusted premium service providers
• Experience with Asana or project management tools
• Background in luxury hospitality, lifestyle management, or family office environments

We’re restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor - regardless of their size.

• Be the Owner:
  We don’t hire employees; we welcome owners. You’re accountable for results, not activity.
• Execute with Urgency:
  We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence:
  We solve the hard problems that others can’t, pushing the boundaries of our craft.
• Be AI-First:
  Daily multi-turn AI conversations challenge your assumptions.
• Go All-In:
  When the mission demands it, we rally as one team to cross the finish line.
• Competitive salary and Monthly performance bonuses (up to 10%)
• Comprehensive medical, dental, and vision insurance
• Generous Paid Time Off (PTO) + Public holidays
• AI-first organisation with access to an AI-native tool stack
• Remote First:
  Work from the comfort of your home office
• Option to work from our Dubai office with full relocation & visa support
• International team collaboration (14+ nationalities)
• The Leaders Club:
  Opportunity for selection to an elite lifestyle-transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
• ‘We Are’ Champion:
  Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions