General Manager - Lifestyle Job Singapore,Business

Company Description

TRIFECTA by The Ride Side is Asia’s first integrated surf, snow, and skate destination, located in the heart of Singapore. The venue brings mountain and ocean experiences to the tropics, offering visitors access to snowboarding, surfing, and skating in a single location. Designed as a space for self-expression, TRIFECTA fosters a vibrant, youth-driven lifestyle community. It connects sports enthusiasts and lifestyle seekers, encouraging collaboration, creativity, and shared experiences.

Freshly relaunched as a sports and lifestyle space, we run as three businesses under one roof:
Surf, Snow and Lifestyle.

Role Description

The General Manager – Lifestyle is a full-time, hybrid role based in Singapore, with a mix of on-site presence at TRIFECTA and some work-from-home flexibility. You'll run four businesses as one P&L: an outsourced F&B operation you manage to growth through contract and incentives, a retail line that needs buying discipline, an events business built to more than double with a dedicated seller reporting to you, and rental partners to multiply.

You're also the venue's commercial face for brand partnerships.

If you've led multi-line commercial operations — hotels, malls, lifestyle brands, integrated venues — and you get results through partners as well as teams, this is a genuine owner's seat.

The General Manager – Lifestyle will supervise and mentor the lifestyle team, monitor performance metrics, manage budgets related to lifestyle initiatives, and collaborate closely with operations, marketing, and events teams to maintain a cohesive brand experience. The role also involves resolving escalated guest issues, gathering feedback, and driving continuous improvement of TRIFECTA’s lifestyle and hospitality standards.

Responsibilities

Own the consolidated Lifestyle P&L and each line's contribution; report monthly by line.
Allocate attention and budget across the four lines by return, not habit.

F&B (outsourced operator)

Manage the operator contract: service standards, performance review, escalation.
Own the incentive structure — verify it actually motivates the operator to its growth target; renegotiate if incentives cap out.
Coordinate F&B with events (catering, packages) and daypart programming.

Retail

Own retail performance: revenue, gross margin, sell-through, inventory turns.
Direct buying and range planning
Drive attachment from arena traffic, members and event guests; visual merchandising with the Head of Brand.
Manage the Events & Venue Sales Manager (B2B + B2C); own the events revenue line and pipeline reviews.
Approve event pricing, packages and calendar; protect BU arena revenue when selling buyouts.
Grow recurring rental income: existing partners; source new rental partners for underused space and hours.
Lead brand partnerships and activations with the Head of Brand — the studio executes; this role owns the commercial relationship.

What success looks like First 90 days

Full command of all four lines; F&B incentive structure reviewed with a recommendation; events pipeline live; rental growth plan for pickleball agreed.

12 months

BU tracking to target annualised; events at 2x+ current run rate; rentals at target; retail margin and turns improving.

Requirements

7+ years multi-line commercial leadership in hospitality, retail-hospitality, venues, malls or lifestyle brands with P&L ownership.
Proven results through outsourced operators and partners, not only direct teams.
B2B commercial instinct: events, partnerships or corporate sales leadership.
Retail literacy: margins, turns, sell-through, open‑to‑buy.
Event Planning skills and experience coordinating lifestyle events, activations, and community‑focused initiatives.
Experience managing teams in hospitality, leisure, sports, or lifestyle venues, including coaching and performance management.
Strong organizational and problem-solving abilities, with comfort handling multiple priorities in a fast‑paced setting.
Ability to work on site in Singapore with flexibility for some remote work; weekend and evening availability as required by operations and events.

Good to have

Existing brand, agency or corporate network in Singapore.
Attractions, integrated resort or experiential venue background.
Experience curating premium experiences and lifestyle offerings.
Relevant diploma or degree in hospitality, business, events, or a related field is advantageous; prior experience in surf, snow, skate, or sports lifestyle environments is a plus.

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