Director, Events - YPM

Reports to:

AVP, Education, Artistry + Events

Location:

NYO

Job Location:

Hudson Yards – New York, NY What You Will Do

The Director of Retail Events, YSL/Prada/Miu Miu will be responsible for coordinating and animating business unit activations across multiple categories and retailers. They will develop and implement a winning retail event strategy that aligns with the brand vision and retail-driving priorities. This role requires a passionate, visionary, and highly skilled leader who possesses:

• Stewardship of the Business Unit Brands: Being able to deliver elevated retail events, respecting each brand’s DNA, heritage, and unique aesthetics, while delivering strong results.
• Strategic Vision: Deep expertise and a proven ability to design and deliver highly engaging, event strategy across array of retail environments
• Advocacy & Engagement: Responsibility for driving deep brand engagement at POS, managing the retail event budget, and collaborating cross-functionally

• T ranslate brand strategy into into business-driving retail events and initiatives ; develop best-in-class event programming across highly visible, multi-axe, multi-brand business unit.
• Develop event guidelines to optimize in-store visibility while adhering to brand codes and enhancing the shopper experience.
• Lead the conceptualization and execution of major retail activations, ensuring each phase from planning to execution is handled with attention to detail and creativity.
• Responsible for completion of all retailer event intake forms and development, tracking, and optimization of event budgets
• Monitor and analyze performance metrics to assess the effectiveness of retail events and and identify areas for improvement.
• Partner closely with Sales, Marketing, Field and Retailer teams to align all event initiatives with product launch calendars and overarching commercial strategies. Manage production agency partners and event vendors.

• Experience & Expertise:10+ years of progressive experience in luxury beauty education, artistry, or brand management. Considered a recognized discipline expert within the industry.
• Problem Solving:
  
  Proven ability to solve unique, complex problems that have a broad impact on the business, leveraging existing methodologies and functional knowledge to lead others.
• Industry Influence:
  
  Capable of setting operational standards around which others operate within the educational and artistry field.
• Leadership & Project Management:
  Demonstrated success leading major programs, complex projects, and diverse, multi-functional teams. May lead programs/multiple projects and/or diverse functional teams
• Expert Communication:
  
  Outstanding communication skills, ability to present to large audiences, corporate retailers, and senior executives.
• Business Acumen:
  
  Strong organizational skills, time management, and a track record of managing budgets and resources effectively.
• Technical Proficiency:
  
  Mastery of MS Office (Excel, PowerPoint, Word).

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation…