Sr. Revenue Growth Manager Job Toronto Ontario Canada,Business

About Us:

Welcome to Lactalis Canada! We’re proud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time.

As part of Lactalis Group, the world’s leading dairy company, we remain focused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more!

Job Purpose

The Sr. Revenue Growth Manager will apply analytics to allow Lactalis to better sense, predict and shape the customer path to-purchase, which will optimize product, assortment, price, place, pack, promotion and availability with shopping occasions for profitable revenue growth.

Beyond those targeted, tactical moves, companies can respond to today’s turbulent environment by developing new capabilities and supporting organizational behaviours that ensure your teams execute these bold moves effectively. The Revenue Growth team will encourage stronger collaboration across functions, embrace dynamic scenario planning and allow for more joint value approaches with retailers.

Responsibility

Lead the creation of a divisional three-year RGM Strategic Plan for our largest division. This plan will help align the brand strategy with a pricing strategy and contain key tactics to drive the desired results. The creation of the plan is comprehensive and will require the following actions to be taken to inform its development:

Trade promotion optimization
- Optimize promotional effectiveness and cost through depth, frequency, vehicle, etc.

Everyday Price
- Optimize the price consumers pay for products by changing the price charged to retailers

Price Pack Architecture (PPA) - Change product size/pack or create new offering to solve both consumer and channel needs

Mix Management
- Drive product, customer, and channel mix to higher Sales / gross margin items

Trade Terms
- Margin management – optimize customer trade terms and agreements

Strong collaboration skills with the ability to navigate and influence across the entire organization is imperative. To effectively inform the RGM Strategic plan, you must work closely with the Sales Account teams to understand the nuances and considerations of operationalizing strategy changes with key customers. Further, you will work closely with your divisional cross-functional partners on the execution of the RGM plan.

Liaise with divisional specialists in Industrial, Purchasing, and Supply Chain to understand capacity limitations/opportunities and commodity inflation that may lead to the development or refinement of RGM strategies.

Lead company wide RGM training on an on-going basis to help embed this new capability for Lactalis. This would involve multiple training and workshop session organized by the five pillars of RGM:
List Price, Trade, PPA, Mix, Customer Agreements. This will be an on-going responsibility.

Directly support the Director, RGM in the identification and leadership in RGM opportunities across Lactalis Canada that could have impact across all Divisions.

Lead the development of the divisional trade promotion strategy. This would include analyzing the external and internal Promotional Landscape on a periodic basis. This involves monitoring the retail promotion landscape across Key Accounts and channels, PPA actions, as well as understanding competitors’ pricing to inform strategy.

Conduct event-level ROI analysis, and effectively communicates insights and findings to RGM Director and Customer Leadership Teams

Rethink price pack architecture to balance the need for affordability with profit and category expansion (e.g., satisfy emerging needs and occasions with smaller…