Senior Market and Segment Development Specialist

Senior Market and Segment Development Specialist

Location:

US-FL-Boca Raton | US-IL-Itasca | US-NY-Melville | US-GA-Norcross

Company:
Canon U.S.A., Inc.

Requisition

Category:
Marketing

Position Type:
Full-Time

Workstyle:
Hybrid

Canon U.S.A. Inc., headquartered in Melville, NY is seeking a seasoned, strategic, and highly connected Senior Market and Segment Development Specialist (Sr Specialist, Marketing) to lead Canon's growth and thought leadership within the Publishing and Book Printing segment. In this role, you will serve as Canon's subject matter expert and segment lead for the publishing sector, driving tangible business results directly aligned with Canon's core strategic objectives for the segment: expanding market share, securing equipment placements, accelerating digital adoption, and growing print volumes across our customer base.

You will evangelize the transformation from offset to digital book printing, position Canon's digital portfolio as the premier industry choice, and translate market dynamics into actionable growth strategies. You will play a vital role in elevating, advancing, and growing the broader publishing industry-helping publishers and printers navigate digital transformation, optimize supply chains, and unlock new economic potential. By developing high-impact content, participating in key industry events, and executing targeted campaigns, you will drive market share and convert market presence into business growth, increase end-user volume utilization, and solidify Canon's position as the market leader.

This position can be based in Boca Raton, FL, Itasca, IL, Norcross, GA or Melville, NY. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).

Note that work schedules and office reporting requirements may change from time to time based on business needs.

• Business Results, Placements & Volume Growth
  • Align all segment initiatives directly with Canon's strategic goals to drive revenue, accelerate unit placements, expand market share, and increase end-user print volume
  • Drive digital adoption across the publishing ecosystem by educating printers and publishers on the economic and operational advantages of shifting print runs from offset to digital workflows
  • Work closely with customers post-placement to champion strategies that maximize their equipment utilization and drive sustainable print volume
  • Partner closely with sales, product, and business development leadership to ensure segment activities generate qualified leads and measurable sales pipeline growth
• Industry Engagement & Segment Advocacy
  • Serve as a knowledgeable representative for Canon, sharing the strategic value, efficiency, ROI, and agility of digital book printing with key market players and prospective accounts
  • Communicate the value of Canon's comprehensive digital portfolio through industry touchpoints, customer engagements, and relevant market forums to accelerate technology adoption
  • Participate in panel discussions, webinars, and industry activities to support Canon's voice, advance the digital print narrative, and open doors for commercial opportunities
• Segment Stewardship & Industry Elevation
  • Serve as a catalyst for industry growth and innovation, championing strategies like print-on-demand, short-run economics, and sustainable publishing models that reduce waste and strengthen the overall ecosystem
  • Educate and empower stakeholders across the value chain-from publishers to print providers-helping them modernize operations, improve supply chain agility, and expand their market reach
  • Partner with trade associations, educational institutions, and industry bodies to support initiatives that elevate the value, vitality, and future of printed books in a digital age
• Strategic Leadership & Market Insights
  • Analyze macro industry trends, market dynamics, competitive positioning, and technological shifts within book publishing and printing
  • Evaluate how industry shifts impact key publishing and…