Category Analyst, Walmart Advisor

Short Intro and About the Job

Vision of the role:Serve as a member of the Category Advisor Team, being an unbiased analytic and category leadership expert using the category management process as a decision platform for all initiatives designed to optimize category performance at the customer. This role will be the subject matter expert of the planogram process, data, and technology associated with the category.

Work closely with the Category Advisor Team to execute modular implementation in an efficient and effective manner. This position requires both data and business savvy, as well as effective communication and problem-solving skills to provide consultative category management to the customer.

Key responsibilities

Planogram Development/Management:

• Develop planograms that demonstrate an understanding of customer’s overall category strategy and visual merchandising standards
• Analyze multiple categories simultaneously, allocating fixture space based on performance, sales potential, and incrementality
• Review planograms with customer and be able to articulate rationale for space decisions
• Ensure data integrity of all planograms and planogram assignments, including ownership and maintenance of product, performance, and image libraries
• Demonstrate advanced knowledge of BLUE YONDER Space Planning and ability to efficiently create planograms in a fast-paced environment
• Develop necessary planogram reporting tools to support business decision making, including the design and automation of reports

Perform analyses and use data to drive category insights that help shape the category vision

• Collect and mine through market research and customer-based shopper insights and run correlation analysis to really understand which levers drive category growth at the customer(s)
• Perform competitive analysis by category to identify trends, opportunities and challenges to core business areas
• Perform category and channel analysis for customer(s) to drive category growth period over period
• Discover and share category trends, fair share opportunity gaps, and share of wallet and leakage opportunities for customer(s)
• Create reports that include Customer market and rest of market performance, distribution grids, new product tracking, velocity reports, and pricing & promotion analysis
• Establish strong knowledge of the customer/category

Key performance metrics

Category sales and sales growth (within region/customer)

The salary range for this position is $75,000 – $85,000 USD. The exact salary offered will depend on several factors, including the candidate’s relevant experience, geographic location, internal equity, and market conditions. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options.

To give our employees flexibility, Danone is a hybrid work environment.

This role is considered a “hybrid” position that allows for flexible work, meaning it is a role where collaboration with key stakeholders in Danone Hubs occurs. While you may have the option to work from home on a schedule as agreed to with your supervisor, you are also expected to regularly report to your assigned office location at least 3 days per week.

• 4 year college degree in Business or related field (Finance, etc.)
• 1-3 years previous work experience
• Knowledge of syndicated data and space management preferred
• Expert in Excel to migrate multiple data sources into reporting tools
• Occasional travel required
• Knowledge of syndicated data required, proficient in shopper/panel data and space management

Life at Danone
With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.”

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