Strategic Marketing & Business Development Manager

Market Manager

The Residential Light Commercial HVAC line of business at Copeland is looking for a Market Manager to drive growth and expansion in the residential market segment. Part of the overall Copeland business, the Residential Light Commercial HVAC is a line of business with a large served market, manufacturing locations throughout the Americas, and is projecting strong growth.

This is a highly visible role through all levels of Copeland leadership, and reports to the Sr. Director of Residential Marketing and Product Management.

The Market Manager must be a proven, highly effective leader with demonstrated business, technical, team efficacy and strong initiative. With over 7 years of marketing, customer, engineering, product or related B2B experience, he/she will have proven experience in executing strategy and product management while building customer relationships to deliver commercial success.

As a Market Manager, you will:

• Focus on future market trend analysis – emphasis on new technology, regulatory, policy, and sustainability trends including electrification, decarbonization, cold climate heat pump development, low GWP refrigerants, and other identified trends.
• Identify, analyze, and prioritize business opportunities for profitable growth for future product innovation.
• Guide advance technology and R&D engineering teams to develop future technology and market trends technologies to meet future market needs.
• Work with sales and adjacent market leaders to validate strategic plans and build go-to-market and customer-based strategies.
• Support market analysis of proposed regulations, policies, incentives, market trends, etc. to determine business impact to technologies under development and make any necessary adjustments.
• Assist with customer engagements for future technology development, valuation, and VOC in determination of technology development.
• Develop long range forecast in support of high-level business case development to prioritize business development.
• Develop customer-based relationships with integrity, business, and technical efficiency to deliver key business results.

Strategy:

• Key role in developing strategic marketing and technology development direction for the residential business.
• Create a leading market position within each residential market segment and develop the capabilities needed to create implementable market strategies including segmentation, solution and product market proposals and pricing strategy.
• Drive alignment with our product-focused organization on commercial strategy. Build business case and rationale for prioritizing technology development roadmap.
• Support regulatory and customer communications to ensure alignment with future trends and insight of how the multi-generation product strategy aligns with future landscapes.

Execution:

• Key player in technology/product conceptualization, development, and execution on product and solution programs, instilling best practices and disciplined accountability for key program items and milestones.
• Drive market research priorities and tasks to support data driven technology/product directions.

Understanding:

• Engage directly with customers and industry, from C-suite to technician.
• Prioritize and support market, customer, solution, and product research for future technology/product development.
• Capture current product directions and medium to long-term product and solution needs.
• Conduct market analysis – Emphasis on heating market opportunity in support of electrification and decarbonization efforts.

Required Education, Experience, &

Skills:

• Bachelor's in marketing, engineering, business, or related field
• 5+ years relevant experience
• Technical aptitude and business acumen
• Strong leadership and communication skills
• Product marketing/business development knowledge
• Ability to travel up to 20%

Preferred Education, Experience, &

Skills:

• 7+ years relevant experience
• MBA preferred
• HVAC industry preferred
• Technical education/experience a plus

Onsite Work Arrangement:

This role is based fully onsite, and not eligible for hybrid or remote work opportunities.