Senior Analyst, Marketing Program Operations & Optimization

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Senior Analyst, Program Operations & Optimization supports the Digital Experience Strategy & Optimization team across the CVS Pharmacy Homepage, Pharmacy Experience, CRM, personalization initiatives, future growth programs such as GLP-1, and other strategic digital experience efforts. This role serves as the operational backbone of the team, ensuring initiatives are effectively coordinated, documented, tracked, and executed. The Senior Analyst partners closely with cross-functional stakeholders across Product, CRM, Analytics, Marketing Operations, Creative, Legal, SEO, Media, and business teams to support program delivery, manage operational processes, maintain portfolio visibility, and enable effective decision-making.

The ideal candidate is highly organized, detail-oriented, and action-focused, with strong project management, communication, and business analysis skills. This individual thrives in a fast-paced environment and enjoys bringing structure, clarity, and accountability to complex cross-functional programs.

This is a remote position. While employees may work from any U.S. location, candidates should be able to maintain regular working hours aligned with the Eastern Time Zone (EST/ET) and be available for meetings and collaboration during core business hours.

• Drive Program Operations
• Serve as the primary coordinator for portfolio operations across Homepage, Pharmacy Experience, CRM, personalization, GLP-1, and related digital initiatives.
• Maintain portfolio-level workstream trackers, project plans, status updates, and deliverable schedules.
• Support portfolio governance processes and ensure timely communication of project status, risks, dependencies, and milestones.
• Manage RAID (Risks, Assumptions, Issues, and Dependencies) tracking and facilitate resolution follow-up with appropriate stakeholders.
• Track ownership, commitments, decisions, and action items across projects and work streams.
• Support preparation of steering committee materials, operating reviews, business updates, and leadership readouts.
• Coordinate follow-up activities from meetings and help ensure agreed-upon actions are completed.
• Provide visibility into project health, progress, risks, and next steps across the portfolio.

• Administer Workfront workflows, project intake processes, and operational reporting.
• Maintain project documentation, work requests, approvals, timelines, and workflow status.
• Support intake and prioritization processes by ensuring requests are properly documented and routed.
• Partner with stakeholders to ensure projects have clear objectives, requirements, owners, and timelines.

• Coordinate activities across Product, CRM, Analytics, Marketing Operations, Creative, Legal, Media, SEO, and business teams.
• Facilitate communication between stakeholders to ensure alignment and effective execution.
• Identify project risks, dependencies, blockers, and escalation needs.
• Support successful execution of initiatives from intake through launch and post-launch review.

• Business Requirements & Brief Development:
  Gather, document, and translate business requirements into actionable project documentation. Develop creative briefs, project briefs, intake documents, and supporting requirements materials.
• Partner with business stakeholders to clarify objectives, use cases, success measures, and expected outcomes.
• Support development and refinement of intake forms, templates, and operational documentation.
• Solution & Process Support:
  Document requirements and business needs across Homepage, CRM,…