Senior Manager, Channel Strategy - Club

Job Overview

The Channel Strategy team leads strategic planning and execution for all channels and customers.

As the Senior Manager, Channel Strategy
for Club
, you will play a large role in the strategy, planning and communication to our National Retail Sales and DSD Franchise teams for the DSD Cold portfolio within the Club channel. The ideal candidate understands that true value creation, both for our customers and the company, is built upon a long-term, shared vision of growth that is grounded in consumer and shopper needs/occasions and informed by leading edge category and channel insights.

This individual will work seamlessly across multiple functions within Keurig Dr Pepper to develop actions and implement recommended strategies.

We are looking for a team player who has strong problem solving and communication skills, as well as the ability to drive and own a project from start to finish.

Frisco, TX (Hybrid role 3 days in the office, 2 days work from home on a weekly basis)

Director, Channel Strategy

• Play a leadership role in the Club channel and customer commercial strategy for KDP’s DSD Cold portfolio of brands, including partnership brands, working with our most valued retail partners
• Work seamlessly across multiple internal and external functions including Brand, Category Commercialization, Supply Chain, Revenue Growth Management, Omnichannel, Category Management and Route-to-Market
• Partner cross-functionally to develop category, brand and/or initiative specific selling stories with leading edge consumer, shopper and category insights to be delivered at our annual National Sales Meeting and ongoing throughout the year
• Support Joint Business Plans and other strategic meetings by providing analytic and commercial thought leadership support to the sales team
• Lead strategy behind increasing share objectives within the Club channel, driving solutions that uniquely meet its customer needs
• Serve as the KDP DSD Cold Portfolio subject matter expert and commercial lead in cross functional planning meetings
• Efficiently prioritize time across assigned Club customers to ensure the KDP DSD Cold initiative selling stories are flawlessly executed, on time, for each respective customer and buyer
• Deliver against annual and long-term KPI’s including base brand acceleration, successful innovation sell-in and expansion, distribution, share while achieving revenue and profit growth targets
• Drive best practices for retail channel opportunities, processes, and tools through continuous learning, keeping abreast of retail trends and innovation
• Leverage Circana, retailer shopper card data, Numerator and proprietary tools and research to develop best in class insights and selling stories

• Salary range $130,700 - $180,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility:
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

• Bachelor’s degree from an accredited university or relevant experience; MBA preferred
• 7+ years of experience in Customer Sales, Commercial and/or Category Management in a CPG company
• Ability to work independently and collaboratively across cross-functional groups
• Exceptional analytical capabilities utilizing Circana, customer shopper data or similar programs
• Proven ability to develop and implement strategic frameworks for an organization
• Ability to take programs from concept to execution
• Strong written and verbal communications skills
• Strong project management…