Trade Marketing Manager, C&T; TWM

Position: Trade Marketing Manager, C&T (405 TWM)
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About Us:

Welcome to Lactalis Canada!

We’reproud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time.

As part of Lactalis Group, the world’s leading dairy company, weremainfocused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more!

Job Purpose
The Trade Marketing Manager is accountable for optimizing profitable sales and category development opportunities, consistent with the divisional budget and long-term KPI’s (primarily volume, pricing, margin contribution, cash flow & market share). The position is responsible to collaborate cross-functionally in developing & executing pricing strategies, maximizing trade spending efficiency, management of product, promotion & customer mix. The position acts as a liaison between the Category Management, Marketing, Sales, Management Control, Customer Strategy & Development (CS&D) and Supply Chain.

Strong leadership and influence management skills are required to gain credibility with leaders across the organization.

Responsibility

Develop and execute national/regional strategies for pricing, trade spending and product/promotion mix within the division through collaboration with Sales and CS&D to maximize volume, profitability and share results.

Oversee financial forecasting & reporting of volume and net sales to division management control performed by the Associate Trade Marketing Managers. This includes Risk & Opportunity (R&O) management, commentary on commercial performance versus budget/prior year/financial forecasts and net sales validation at month end.

Implement and collaborate with Trade Marketing Director to develop price increase strategies, track execution, monitor accuracy and address any issues to maximize P&L impacts.

Strong collaboration with S&OP stakeholders (supply chain, demand planning, operations, sales operations, customer sales etc.) ensuring communication & resolution of forecasting inaccuracies impacting production planning, providing supply prioritization guidance and risk mitigation solutions.

Work closely with both Innovation and Brand Marketing teams on innovation & renovation pipeline to complement consumer-first ideation with shopper & commercial insights. The Trade Marketing Manager will serve to advocate for the voice of shoppers, retailers and account sales to drive value-added portfolio growth both to the category and Lactalis Division. This includes P&L development & review and commercial inputs to support business case generation.

Lead collaboration with all internal stakeholders to optimize & develop customer initiatives, agreements and investment structures (i.e. PVA/exclusivity agreements, customer demands, customer specific brand development, private label development etc.) to achieve divisional budget and long-term KPIs. This includes P&L development & review, trade spend investment & pricing approvals, negotiation scenario planning, assortment & agreement term recommendations and supply validation.

Budget planning responsibilities include overseeing volume building blocks & net sales consensus reviews…