Marketing Director, Government Programs Clinical Quality - Remote

At United Healthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together

The Marketing Director, Medicare Advantage Clinical Quality & HEDIS is the marketing strategy leader responsible for defining how member engagement will advance Clinical Quality, HEDIS and Medicare Stars priorities. This leader partners with the business to translate clinical and business objectives into a clear marketing strategy: who to engage, what behavior to influence, and the best intervention, message, channel and moment to drive that behavior.

This role leads the transformation from campaign-centric outreach to intelligent, personalized, signal-driven and outcome-based engagement. Using member insights, behavioral science, data and technology, the leader will shape next-best-action strategies and measure whether marketing interventions drive desired member behaviors, quality outcomes and business impact, not simply communication engagement.

The Director sets the vision, evolves how the function works and builds the team, capabilities, partnerships and member engagement experiences required to deliver the strategy. Success requires close collaboration across Clinical Quality, Stars, Product, Provider, Analytics, Digital, Sales Technology, Member Services, Member Experience, Operations and Compliance. This role reports to the Senior Director, Member Marketing, Government Programs.

You’ll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

* All employees working remotely will be required to adhere to United Health Group's Telecommuter Policy

• Marketing Strategy Leadership
  • Own the member marketing strategy for Clinical Quality, HEDIS and Medicare Stars, serving as the strategic marketing voice and co-creator of priorities with business partners
  • Translate clinical and business objectives into audience, behavior, intervention, message, channel and timing strategies designed to drive measurable outcomes
  • Set the vision, strategic roadmap and investment priorities for the portfolio
• Personalized, Behavior-Based Engagement
  • Use member insights, behavioral science, data and technology to design relevant, personalized engagement and next-best-action approaches
  • Lead the shift from stand-alone campaigns to connected, signal-driven experiences across the member lifecycle
  • Determine the most effective combination of interventions, channels and moments to reduce barriers and motivate action
• Functional Transformation & Capability Building
  • Evolve marketing operating models, processes, decisioning, measurement and technology capabilities to enable outcome-based engagement
  • Drive adoption and optimization of Adobe Journey Optimizer and related platforms while bringing cross-functional partners through the transformation
  • Build scalable frameworks and reusable capabilities that improve speed, consistency and effectiveness
• Measurement & Optimization
  • Establish success measures tied to member behavior, care completion, quality outcomes and business impact, in addition to communication performance
  • Partner with Analytics to develop attribution, reporting and performance dashboards; lead test-and-learn plans and continuous optimization
• Enterprise Partnership
  • Lead integrated planning across Clinical Quality, Stars, Product,…