Sales Enablement Manager, School; Remote

Massachusetts, USA

United States

Full time

At Cengage, our employees have a direct impact on helping learners around the world discover the power and joy of learning. We are united by a shared purpose: driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

The Sales Enablement Manager is responsible for translating product and go-to-market strategy into the knowledge, skills, and confidence sellers need to execute effectively in the market. This role partners closely with Product, Product Marketing, Marketing, Sales Leadership, and Learning & Development to build seller readiness across Cengage products and solutions.

Through targeted enablement programs, certifications, resources, practice, and reinforcement, the Sales Enablement Manager helps sellers understand our products, connect capabilities to customer needs, articulate differentiated value, and confidently demonstrate solutions throughout the sales process.

• Translate product and go-to-market strategy into sales capability by partnering with Product Owners/Managers (POMs), Marketing, and Sales to turn product priorities, launches, and evolving capabilities into the knowledge and skills sellers need to succeed.

• Build product and solution confidence through enablement programs, training, and resources that help sellers connect product capabilities to customer needs and business value.

• Strengthen positioning and value storytelling by equipping sellers to clearly articulate differentiated value and effectively position Cengage products and solutions.

• Increase seller proficiency in CLP and product demonstrations through targeted training, resources, practice, and reinforcement.

• Partner with Sales Leaders and frontline managers to identify skill and knowledge gaps and translate them into targeted enablement and coaching priorities.

• Develop coaching frameworks, resources, and practice opportunities that help managers reinforce product knowledge, positioning, value storytelling, and demonstration skills.

• Support ongoing seller development through workshops, role-plays, call reviews, field observations, and other applied learning experiences.

• Reinforce enablement beyond formal training by embedding coaching and practice into the seller experience.

• Establish and maintain product competency standards that define expectations for seller knowledge, confidence, and customer-facing readiness.

• Partner with Learning & Development to develop and deliver certifications through Highspot that validate seller proficiency and reinforce consistent standards across the sales organization.

• Create ongoing reinforcement strategies that maintain seller readiness as products, solutions, positioning, and market needs evolve.

• Use certification and competency insights to identify readiness gaps and prioritize future enablement initiatives.

• Partner across Product, Marketing, Sales Leadership, Learning & Development, and other go‑to‑market teams to align enablement priorities with business and seller needs.

• Measure enablement effectiveness through seller readiness, certification outcomes, engagement metrics, adoption data, and performance indicators.

• Gather feedback from sellers and leaders to identify capability gaps and continuously improve enablement programs and resources.

• Maintain relevant, accessible enablement content within Highspot and continuously improve how sellers find, learn, and apply product and solution information.

Required Qualifications

• Bachelor's degree in Business, Marketing,…