Paid Search Strategist; Remote

Marketplace Operations Inc. Wilmington, Delaware, United States

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Forbes Advisor is looking for a Paid Search Strategist to join the Forbes Advisor Performance Marketing team, supporting Forbes Advisor's Financial Services business.

This role is responsible for driving the strategic direction and long-term growth of key paid search categories. The ideal candidate combines deep SEM expertise with strong commercial acumen, strategic thinking, and the ability to influence stakeholders across the organization. They will identify new opportunities, develop scalable growth strategies, champion innovation, and serve as a key driver of business outcomes across their owned verticals.

If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.

The Paid Search Strategist will own category growth, shape roadmap priorities, influence cross-functional initiatives, and work closely with publishers, Product, Business Development, Data, Engineering, Finance, Compliance, and leadership teams to unlock new opportunities and drive meaningful business results.

• Own the strategic direction, growth plans, and commercial success of key categories.
• Develop and execute short-term and long-term growth strategies aligned with business objectives.
• Build clear category roadmaps that balance immediate performance opportunities with long-term capability development.
• Identify, prioritize, and champion high-impact initiatives that drive sustained growth and competitive advantage.
• Act as the subject matter expert for owned categories, proactively identifying market trends, opportunities, and risks.
• Influence performance beyond directly owned accounts through thought leadership, best-practice development, and cross-category initiatives.
• Generate innovative ideas that challenge existing approaches and establish new best practices across the organization.
• Evaluate emerging industry trends, platform developments, and product innovations to maintain competitive advantage.

• Take full ownership of category performance, including revenue, profitability, volume, efficiency, and growth targets.
• Drive category growth through data-driven decision making and strategic allocation of resources.
• Develop forecasting models and growth plans for owned categories, ensuring alignment with business objectives.
• Analyze performance trends, identify root causes of variance, and communicate strategic recommendations to stakeholders.
• Conduct regular business reviews and account audits to identify opportunities for optimization and expansion.
• Utilize advanced analytical approaches to identify growth opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems.
• Design and own testing frameworks that support strategic category growth.
• Identify, prioritize, and scale innovative PPC tactics, automation opportunities, audience expansion strategies, and emerging platform capabilities.
• Drive experimentation initiatives from conception through implementation and performance evaluation.
• Build strong hypotheses based on data, market insights, and business needs to unlock new growth opportunities.
• Scale successful initiatives across additional categories and share learnings broadly within the organization.
• Partner directly with publishers and platform representatives to leverage beta programs, product innovations, and new capabilities.

• Build strong relationships with Business Development, Product, Engineering, Finance,…