Marketing Operations Manager

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Title: Marketing Operations Manager

Global Payroll

Title:

Marketing Operations Manager

Division & Department: Marketing Operations

Status: Full-Time Exempt

Reports to: Director, Marketing Operations

Location: Remote - Anywhere in the contiguous United States (Preferred location in UT)

Compensation: Anticipated compensation for this position is $89-116k*.

Date Posted: 09/18/2026**

The Marketing Operations Manager owns lead and contact strategy and the day-to-day operations that turn marketing activity into clean, measurable pipeline-spanning lead scoring, funnel and lifecycle management, campaign and event operations, and pipeline reporting, with hand-on ownership of the assigned areas of the business. This role ensures leads are captured, scored, and measured accurately from first touch through to sales-accepted pipeline, and serves as a key marketing operations point of contact for Salesforce, keeping data, campaigns, and processes aligned across marketing and sales.

• Lead & Contact Strategy: Own cross-division lead and contact strategy, defining how records are structured, segmented, and prioritized to support marketing and sales motions.

• Marketing Operations: Manage lead scoring optimization, campaign operations, and event roster reconciliation for the assigned areas of the business.

• Funnel & Lifecycle Management: Own full-funnel management, lead lifecycle operations, and nurture program execution to ensure leads progress cleanly from marketing to sales.

• Event Data Capture: Own event lead-capture tooling, including data enrichment, integration, Salesforce synchronization, troubleshooting, and reporting to ensure event data flows cleanly into the CRM.

• Salesforce Operations: Serve as a marketing operations point of contact for Salesforce by managing the request queue, coordinating with Business Transformation and Operations, and communicating process changes across Marketing and Operations.

• Enablement & Change Management: Build SOPs, rollout communications, and field training for lead strategies, outbound list additions, and process and flow changes to drive adoption of new tools and workflows.

• Bachelor’s degree in Marketing, Operations, or a directly related field

• 5+ years of marketing operations, revenue operations, or related experience

• Hands-on Salesforce administration and CRM operations experience, including managing requests and queues, integrations, and data flow

• Experience with funnel and lifecycle operations (MQL/SAL/SQL and nurture) across marketing automation and CRM systems

• Strong analytical skills with experience in pipeline, attribution, and marketing performance reporting

• Experience building process documentation (SOPs) and delivering field enablement and training

• Strong written and verbal communication and cross-functional collaboration skills, with the ability to manage multiple projects and priorities in a fast-paced environment

Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more.…