Contractor Engagement Manager; REMOTE

Atlas Roofing Corporation, a privately owned company established in 1982, is an innovative, customer-oriented leading provider of high-performance roofing and construction materials that help build better environments to live and work. Atlas Roofing Corporation has grown from a single roofing shingle manufacturing facility in 1982 into an industry leader with facilities in North America and worldwide product distribution. Atlas Roofing Corporation is made up of 4 divisions:
Roof and Wall Insulation, Shingles, Underlayments & Ventilation, Web Technologies, and Molded Products.

Atlas Roofing Shingles, Underlayments & Ventilation division is seeking a remote Contractor Engagement Manager. This position requires someone who genuinely enjoys frequent national travel, visiting new markets, and building authentic connections through industry social events, regional networking, and casual leisure outings with current and prospective customers.

The Contractor Engagement Manager helps drive the success of Atlas’s contractor initiatives, elevating brand awareness, market understanding, and visibility across all engagement channels. Acting as a national brand ambassador, this role is focused on the development of current and future contractor relationships through continuous program enhancements and digital platforms, managing strategic partnerships within our third‑party ecosystem, and serving as the lead driver for the Atlas Para Latino program and its ongoing success.

• Partner with the Director of Contractor Growth & Engagement to build strategic third-party alliances, providing contractors with high-value business tools, sales enablement, and leadership training to drive new customer acquisition, with the Digital Project Manager to drive UI/UX improvements and deliver a world‑class contractor experience and sales management as a bilingual SME to support the development and growth of key Spanish-speaking accounts.
• Co‑develop and evolve contractor loyalty programs, ensuring incentives, rewards, and internal processes effectively support long-term growth goals.
• Spearhead the Latino market growth strategy by sourcing new contractor partnerships and developing tailored engagement models for the Para Latino.
• Act as the primary advisor for the Para Latino space, stepping in to guide strategic sponsor ships and co‑collaborative efforts across marketing and national accounts.
• Maintain a monthly communication cadence with existing partners to review shared data, assess program success, and collaborate on improvements.
• Serve as core brand liaison at key industry events, fostering robust contractor relationships through field engagement, educational sessions, and impactful public speaking.
• Support the rollout and implementation of new Atlas contractor programs, incentives, and overarching strategies for both sales representatives and external contractors.
• Track competitor loyalty programs, reward tiers, and promotional campaigns, maintaining a comprehensive database to deliver monthly competitive intelligence briefs to leadership.
• Collaborate with marketing to ensure all Spanish-language sales enablement tools, messaging, and communications align perfectly with overarching strategic initiatives.
• Facilitate in-person and virtual onboarding sessions for new Pro Force sales team members to familiarize them with the contractor portal and engagement platforms.
• Analyze weekly and monthly performance metrics across contractor engagement, rebates, and program participation, translating data into actionable insights to drive company goals.
• Evaluate market reactions to advertising campaigns, marketing collateral, and sales tools, proactively adjusting strategies to navigate…