Director, Franchise Operations - Mainstream

Position: Director, Franchise Operations - All Mainstream
## Director, Franchise Operations
- All Mainstream Apply:
US - GA
- Atlanta:
US – REMOTE:
Full time:
Posted Today:
R-148036
** Job Description

Summary:

**** Job Description
** The Director, Franchise Operations is responsible for driving business results and disciplined marketplace execution across the full Coca-Cola portfolio within all South Region Mainstream bottlers. Reporting to the Senior Director II, Franchise Operations, the role translates aligned South Region and commercial priorities into bottler-specific operating plans and works across multiple independent bottling partners to deliver volume, revenue, transactions, share, and profitable growth objectives.

The role connects planning with frontline execution, maintains a regular in-market cadence across assigned bottlers, and leads follow-through on agreed corrective actions. The Director also identifies common execution and capability gaps, shares successful practices across bottlers, and builds capabilities in partnership with the appropriate South Region functional teams. The Director operates as an experienced individual contributor and escalates material risks, resource needs, and trade-offs with clear recommendations.

** What You’ll Do for Us*
* * Drive performance across the full Coca-Cola portfolio within all South Region Mainstream bottlers, with responsibility spanning all categories, brands, and packages in the assigned geography, supporting profitable volume, revenue, transactions, and share growth through clear territory priorities and accountable execution with bottler partners.
* Expand territory potential through Share of Visual Inventory (SOVI), Cold Drink Equipment (CDE), day one minute one innovation execution, and strong conversion of aligned category and commercial plans into outlet-level results.
* Strengthen operating partnerships across multiple independent Mainstream bottlers by aligning bottler leadership, operations, sales, and frontline teams on agreed priorities across customers, channels, brands, and packages.
* Lead the Franchise Operations contribution to Mainstream bottler business plans, translating aligned South Region priorities into bottler-specific execution plans, milestones, commitments, and measurable outcomes.
* Assess differences in market potential and performance within South Region Mainstream bottlers; recommend priorities, resource needs, and execution interventions to the Senior Director II, and implement agreed choices.
* Participate in weekly and monthly performance routines, integrating revenue, volume, share, transactions, and execution indicators into clear diagnoses, named actions, and follow-through for South Region Mainstream bottlers.
* Identify root causes of performance gaps with bottler regional operations teams, agree on corrective actions, track recovery, adjust territory plans, and escalate unresolved risks with clear recommendations.
* Manage assigned discretionary budgets within approved authority, balancing territory needs, expected returns, and bottler execution capacity; recommend investment trade-offs and additional resource needs.
* Lead territory deployment of aligned commercial strategies and initiatives, partnering with Commercial and other functional teams to establish operational readiness, clear sequencing, ownership, and adoption within the assigned geography.
* Develop and activate contingency plans with bottler and cross-functional partners to protect annual business plan delivery across revenue, volume, share, net outlets, SOVI, and pricing execution; monitor recovery milestones and results.
* Identify common execution and capability gaps across Mainstream bottlers and build capabilities in partnership with South Region Commercial, Intelligence, RTM, and other…