Director, Franchise Commercial Execution

Director, Franchise Commercial Execution - Logo### Director, Franchise Commercial Execution Apply:
US – REMOTE:
Full time:
Posted Today:
R-148031
** Job Description

Summary:

***
* Location:

Charlotte, NC
** The
** Director, Franchise Commercial Execution
** leads the integrated execution capability agenda for CDE, MSC, PICOS, ESH, and Space within bottler operations. This leader translates the commercial agenda into practical standards, connected deployment plans, bottler adoption, and sustained marketplace execution.  The role owns the day-to-day leadership, integration and delivery of these capabilities: connecting equipment, space, outlet standards, execution routines and market activation into one coordinated approach rather than separate programs.

This role partners with bottler commercial and sales teams, Franchise Operations, category and channel leaders, Customer teams, RGM and Finance to improve availability, visibility, execution quality and asset productivity, supporting balanced growth in revenue, volume, mix and transactions. Its primary accountability is execution capability performance across priority channels.  #
** What You’ll Do for Us**  ## Integrated Execution Capability Leadership  ### 1. Lead CDE and Space Deployment and Productivity  
* Lead the Franchise CDE and Space agendas, aligning equipment deployment, redeployment, and shelf, cooler, and display opportunities with commercial and channel priorities.
* Partner with bottlers, category, Customer and Finance teams on practical placement and merchandising recommendations, balancing outlet opportunity, utilization and investment requirements.
* Track equipment and space implementation and productivity, close execution gaps and escalate investment or resource decisions through agreed governance.  ### 2. Lead MSC Activation and PICOS Adoption  
* Own MSC (Market Street Challenge) planning and follow-through, coordinating market selection, readiness and field engagement around priority growth opportunities.
* Lead PICOS deployment across priority channels, translating category and customer requirements into clear outlet standards embedded in selling tools, coaching and routines.
* Use market findings and execution assessments to close availability, assortment, visibility, and merchandising gaps; assign actions, verify sustained improvement, and scale effective practices.  ### 3. Strengthen ESH and Connected Capability Delivery  
* Lead the Franchise ESH agenda, aligning capability assessments and development plans with execution priorities set by the Senior Director II.
* Partner with bottlers to embed practical standards, coaching and accountability in daily execution; simplify tools and strengthen measurement consistency.
* Integrate CDE, MSC, PICOS, ESH and Space into one deployment plan, connecting milestones, dependencies and bottler commitments rather than managing separate programs.### ### 4. Commercialize Category Innovation  
* Lead Franchise commercialization of category innovation, translating brand strategies and launch priorities into channel-specific deployment plans with bottlers.
* Coordinate launch readiness across assortment, pack-price architecture, customer activation, availability, merchandising and field communication with accountable partners.
* Track launch execution and commercial outcomes, resolve adoption gaps and convert market learnings into corrective actions and stronger future launches.  ### 5. Deploy Pillar Programs  
* Lead bottler deployment of Coke TM pillar programs, aligning activation calendars, outlet priorities, execution standards and partner commitments.
* Connect brand activation to selling routines and in-market execution, using CDE, Space, PICOS, MSC and ESH where relevant to deliver the…