Creative Specialist

Position: Creative Performance Specialist - 25061301
Position Summary
We are seeking a Creative Performance Specialist to drive the growth and success of Tik Tok advertising campaigns. In this hands‑on role, you will research trends, manage UGC creators, develop and test creative ad concepts, and work closely with media buyers to optimize performance.

This is an exciting opportunity for a creative, proactive person who loves working in a fast‑paced environment. What matters most is your ability to spot what makes content perform, write clear briefs, and continuously iterate to improve results.

Key Responsibilities

Research Tik Tok trends, formats, and viral mechanics (stay on top of daily Tik Tok trends, audio, formats, and creator content).

Manage UGC creator briefing & coordination (find and vet UGC creators, write creative briefs, and provide feedback to ensure high‑quality content).

Develop and iterate on ad concepts (create direct‑response and storytelling scripts, visuals, and variations; adapt organic formats into paid ads).

Analyze creative performance and optimize (identify creative fatigue, performance drop‑offs, and winning structures; refine concepts accordingly).

Collaborate with internal teams (work with media buyers and other team members to align on insights and reuse top‑performing Tik Toks across platforms).

Maintain a creative testing pipeline (plan weekly tests, tag creatives, and monitor results to continuously improve campaigns).

Required Qualifications

2+ years of experience in media agencies (1 year acceptable with strong relevant creative performance work).

Strong expertise and passion for Tik Tok and its creator ecosystem.

Hands‑on experience working with UGC creators or influencers.

Ability to write clear, actionable creative briefs.

Understanding of ad performance metrics (CTR, ROAS, CVR).

Creative, resourceful, and data‑driven mindset.

What We Offer

Flexible, remote work setup — work where you’re most productive.

Vacation and paid time off in line with your local national standards.

Direct support from platform representatives and access to inside knowledge.

The opportunity to make a real impact in a small, high‑growth team.

A collaborative environment where your input and ideas matter.

A chance to shape the company’s Tik Tok creative strategy from the ground up.

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