Web Copywriter; online schools

Inspired Education is the leading global group of premium schools, with a portfolio of 121 premium private schools in 28 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 95,000 students receive a world‑class learning experience from Kindergarten to Year 13.

Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest-value private companies.

We are seeking a highly creative, digitally fluent, and detail‑oriented Web Copywriter to join our In‑house Agency Team, based in Johannesburg. This position will mainly support Inspired online schools. In this role, you'll craft engaging, conversion‑focused content across a variety of digital platforms – ensuring consistency of voice, clarity of message, and performance‑driven storytelling. This is an exciting opportunity to shape the digital presence of a global education brand in a dynamic, fast‑paced environment that values innovation, creativity, and excellence in content.

• Champion and apply the Inspired tone of voice across all digital and written communications.
• Deliver high‑quality, on‑brand copy under tight deadlines within a collaborative, fast‑moving digital environment.
• Craft compelling web and campaign content that engages, informs, and drives action across platforms – landing pages, paid ads, social, email, etc.
• Adapt writing style, format, and tone based on brief objectives, audience personas, and platform requirements.
• Maintain a pulse on industry trends in digital content, SEO, UX writing, and education marketing to continually refine and elevate our content strategy.
• Ensure all content aligns with SEO best practices and performance marketing goals, where applicable.

• A minimum of 3 years’ experience in a digital copywriting, content, or similar role.
• Proven experience writing and editing digital marketing content across websites, landing pages, social media, CRM/email, and performance advertising.
• Strong writing and editing skills, with excellent attention to detail and the ability to maintain a consistent brand tone of voice.
• A solid understanding of SEO best practices and how copy supports performance and conversion goals.
• Experience working under tight deadlines in a collaborative, fast‑moving digital environment.
• The ability to interpret and manage content briefs, turning them into clear, engaging, and conversion‑optimised copy.
• Strong communication and collaboration skills, with confidence working alongside designers, account managers, and digital marketers.
• An interest in, or experience with, UX writing principles and user‑centred content design would be advantageous.
• Experience using digital marketing tools, analytics, or performance data to inform and refine content would be beneficial.
• Experience with in the education sector or a similar purpose‑led organisation would be desirable.

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre‑employment background checks will be undertaken before any appointment is confirmed.

Visit our careers site for more information;