Associate PR Director, Food + Beverage

Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands' respective categories.

JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, and agency-wide monthly mental health days.

We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.

Some of our competitive, human-first programming includes:

• Split in-office x work-from-home schedule
• Flexible PTO and four-day summer workweeks
• Commitment to DEI via workshops, speaker sessions, and engagement opportunities
• Ongoing philanthropic events, both in-person and virtual

Vice President of Food and Beverage Division

PR Director executes day-to-day public relations efforts, as well as manages internal JBC initiatives and activities, including company pitching. The right candidate will have developed strong, verifiable relationships with media, while exhibiting competency in client management and have a real passion for food + beverage. Check out our Instagram @jbettcomm to learn more about our clients and work!

• Developing PR strategies and dynamic pitches to meet client objectives and goals
• Strategic planning and execution of the outreach plan
• Initiating new, creative pitches and brand-building opportunities
• Pitching and securing feature and brand stories on the national and regional level across online, print, broadcast, and podcast media
• Drafting of press releases, as necessary
• Monthly client reporting
• Communicating with clients regularly via email, phone, Slack and virtual meetings; building a strong relationship with clients
• Communicating daily with editors and members of the media and continuing to build strong relationships with key editors in business, food, beverage, lifestyle, travel, technology, and more
• Ensuring that the junior team organizes and sends all press clippings as they are published or printed
• Mentoring and managing junior staff
• Managing the team in brand pitching to relevant media and columns to build the brand’s presence, as well as brainstorming and presenting unique opportunities to continue to elevate JBC’s profile

• 5-6 years of relevant experience
• A strong editorial network of business, food and beverage editors and writers
• A clear vision of the evolving lifestyle industry and competitive landscape
• Naturally proactive, with outstanding attention to detail and meticulous organizational skills
• A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
• Skilled writer and communicator
• Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
• Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled…