Graphic Designer

Details

Genesis Media has grown 10 million+ followers for clients organically, generating more than 5 billion views across all platforms. We’ve turned 5-figure businesses into 6-figure, 6-figure businesses into 7-figure, all through content. Our mission is to make the right people famous.

Role Overview :
The Graphic Designer is responsible for one thing: getting people to click. Your job is to design thumbnails and other graphics that are clear, obvious, high-contrast, and instantly understandable, even when viewed small on a phone. Great thumbnails don’t confuse people. They don’t say too much. They communicate one idea, fast.

You work closely with Creative Directors to iterate quickly, improve clarity, and increase click-through rate. If a thumbnail underperforms, you revise it. If one works, you study why and repeat the pattern.

This role is about skill, responsibility, and execution.

Core Responsibilities:

- Create You Tube thumbnails that follow proven attention and clarity principles.
- Apply the 3-Element Rule:
Every thumbnail should feature no more than 3 main elements (ex: face, text, visual cue).
- Ensure thumbnails are legible and impactful when zoomed out or viewed on a small screen.
- Use high contrast: light vs dark, colour contrast, and clear typography that pops instantly.
- Make the video topic obvious at a glance. The viewer should understand the idea with their brain turned off.
- Keep text minimal, bold, and readable. Fewer words, less clutter, stronger message.
- Revise thumbnails based on Creative Director feedback in a designated Slack channel.
- Actively study high-performing thumbnails from other channels to inform your designs.
- Additional design tasks as needed to support the content pipeline.

Required Skills:

- Strong graphic design fundamentals (contrast, hierarchy, composition, typography)
- Experience designing You Tube thumbnails or social media visuals
- Ability to design for performance, not personal taste
- Comfort receiving direct feedback and iterating quickly
- Organized, reliable, and deadline-driven
- Clear communication and follow-through

Schedule:

Part-time

Location:

North America, remote position