Creative Copywriter
UAE/Dubai
Listed on 2026-02-08
-
Creative Arts/Media
Content Writer / Copywriter, Creative Advertising / Marketing, Digital Media / Production
Overview
We are looking for a Creative Copywriter (Freelance) to join We Are Social in Dubai.
We Are Social was born in 2010 and has built an integrated solution across media, creative & technology – catered to the real-time marketing needs of brands looking to win in today’s mobile-first, always-on world. Our awards and case-studies have earned us a regional reputation for driving personalized marketing at scale, reaching the right people at the right time. Recognized as one of the most effective independent agencies in MENA by the Effies Index, we have also been acknowledged among the country’s top performing businesses and included in the Dubai SME
100 ranking. We operate 4 days in the office with the ability to work from home on Fridays.
Inclusion at every level is crucial to creative innovation and success, and we want to create a workplace where everyone feels a sense of belonging. We welcome and encourage talent from ALL backgrounds and are committed to creating a representative team that can deliver creative excellence. If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via
What You’ll Do (Responsibilities)- Write high-quality, original copy across social captions, scripts, campaign copy, manifestos, and long- and short-form content.
- Lead copy and editorial thinking across always-on content, campaigns, and pitches, shaping ideas through language and storytelling.
- Develop and maintain strong, distinctive brand voices and narratives across social and wider brand touchpoints.
- Apply deep understanding of social platforms, internet culture, creators, and trends to ensure work feels current, relevant, and platform-native.
- Adapt copy for different platforms and formats including Reels, Tik Toks, Stories, static, and video while protecting the core creative idea.
- Translate client objectives into clear editorial direction and copy-led ideas that deliver against brand and business goals.
- Work closely in a copy-art duo with designers, demonstrating strong visual literacy and collaboration.
- Present ideas and copy clearly and confidently, and collaborate with Creative, Strategy, Media, and wider teams across multiple brands.
- A strong portfolio demonstrating copywriting craft, creative thinking, and social/cultural awareness.
- Proven experience writing for social platforms and social-first campaigns.
- Excellent writing skills across tones, formats, and industries.
- Deep understanding of platform mechanics, formats, and best practices.
- Strong collaboration and communication skills in a fast-paced, creative environment.
- Curiosity for culture, creators, and how people engage with content today.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).