Campaign Manager, Branded Content and Paid Social

Description Position at Everyday Health - Pregnancy & Parenting

Everyday Health Group Pregnancy & Parenting is looking for a Campaign Manager, Branded Content & Paid Social to handle creation and distribution of performance-driven branded content, with a strong focus on paid social across platforms and formats. Reporting to the Senior Director of Branded Content, this role blends project management with creative execution, independently managing assigned campaigns while collaborating closely with internal partners to deliver high-quality, on-brand content that supports client KPIs.

This is a full-time, remote position within Pumpkin Studio, our in-house branded content studio. Pumpkin Studio crafts compelling brand-forward stories and executes campaigns that reach, engage, and support parents. In this role, you will partner closely with Client Success, Social, Creative, and Research teams to ensure sold branded campaigns are delivered successfully and align with client objectives.

• Manage the end-to-end execution of sold branded content campaigns across formats and channels, including social, articles, and video
• Write clear, engaging, and on-brand copy tailored to platform and audience
• Manage production timelines and creative resources (designers, video producers, creators)
• Work closely with Client Success Managers to deliver on-brand messaging and address client feedback as necessary
• Support the planning, launch, and optimization of paid social campaigns across platforms including Meta, You Tube, and Tik Tok, including hands‑on campaign setup and management in ad manager tools, in partnership with the Senior Director of Branded Content, who maintains final ownership of strategy and performance
• Test and iterate on social content and ad formats to help evolve branded content offerings and bring new content solutions to clients
• Collaborate with the social team on new sellable franchises and series
• Collaborate with the Research team to test select content through effectiveness studies and apply learnings to future campaigns

• Strong working knowledge of paid social platforms, ad formats, and ad manager tools, with experience managing campaigns in partnership with senior stakeholders
• Deep understanding of the social media landscape, trends, and how brands activate on social
• Excellent writing skills with the ability to tailor copy by platform and audience
• Strong attention to detail, project management, collaboration, and creative production skills
• Minimum of 5 years of content production and campaign management experience, including hands‑on experience with paid social
• Experience working at a media publisher or agency preferred; parenting category experience a plus
• Proficiency with project management tools, including Asana, is a plus

Everyday Health Group - Pregnancy & Parenting operates the world’s most-recognized pregnancy and parenting brands, including What to Expect, Baby Center, Emma's Diary, and Mom 2.0. We reach millions of families every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.

At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits.

Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work‑life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family…