Senior Coordinator, Social Media Content

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for all to participate. Don’t know tennis? Don’t worry, you can still find yourself in the game!

Content creator and strategist for USTA mission‑focused content (Community Tennis, USTA Coaching, People + Culture, etc.) across USTA‑owned and operated social media channels. Responsible for identifying and creating compelling content that drives conversation and engagement around our USTA brands and initiatives. Please note that this position will not focus on the direct coverage of Pro Tennis tournaments.

• Create and publish platform‑specific USTA mission‑focused content while ensuring brand voice is maintained across USTA Twitter, Facebook, Instagram, and Tik Tok.
• Follow social media best practices by platform; optimize content for each social platform in terms of sizing, relevance, and timing.
• Work collaboratively with fellow content creators and take part in regular brainstorming and pitch sessions.
• Work with the broader Content Team to create unique content around key initiatives and, as events unfold in real‑time, project‑manage social‑specific asset creation.
• Maintain quality control procedures and ensure all copy is fact‑checked and images are brand‑appropriate while adhering to brand standards and established voice across platforms.
• Ensure all content is properly tagged (handles, tracking tags, hashtags, geolocation, etc.) and correct links are used.
• Help grow reach and engagement across USTA social media platforms, and leverage data to make or adjust content for improved performance.
• Stay abreast of daily topical news and trends as they relate to tennis, pop culture, travel, and lifestyle.
• Identify emerging platforms for content opportunities.
• Support the development and training of third‑party resources and demonstrate a positive and passionate attitude.

• 3+ years of experience in social media and/or digital marketing.
• Strong content editing and creation skills, utilizing Adobe Photoshop, Premiere Pro, and Content Management Systems.
• Strength in storytelling and creative activation across social media platforms, including Instagram, Twitter, Facebook, and Tik Tok.
• Excellent communication skills, both written and verbal.
• Ability to work creatively and efficiently in a fast‑paced, dynamic environment.
• Knowledgeable about the sport of tennis, health/wellness, and entertainment/pop culture.
• Available to work nights and weekends as needed.
• This position is designated as hybrid/flex in Orlando and may allow for both remote and on‑site work. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time. Please consult HR for the most current policy.

• Flexibility:
  Our Hybrid with Flexibility approach combines a balance of remote working with in‑office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs:
  Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize:
  Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, and Learning and Development programs to learn on the job.
• Mental and emotional wellness:
  Resources for overall well‑being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts…