Fractional Art Director - Marketing & Brand

Role

Summary:

Volley is seeking a Contract Art Director to lead visual strategy and execution for our marketing campaigns across Smart TV platforms and digital channels. You'll shape how millions of players discover our games, creating compelling campaign identities that translate our game worlds into scroll‑stopping ads, engaging social content, and cohesive brand moments. This role is perfect for someone who thrives at the intersection of strategic thinking and hands‑on craft—you're equally comfortable defining visual direction and rolling up your sleeves to execute alongside designers and contractors.

• Lead quarterly marketing campaign development from concept through execution, establishing visual strategies that work across connected TV ads (Roku, Fire TV, Samsung, LG), social media, web properties, and promotional materials

• Define art direction and create style guides for campaign systems including photography direction, color palettes, typography applications, motion principles, and asset templates that designers and contractors can execute from

• Produce high‑impact creative work including key art concepts, storyboards for video content, ad mockups, and design exploration that sets the visual bar for campaigns

• Direct and provide feedback to graphic designers, motion designers, and external contractors (photographers, video editors, production studios) to ensure campaign quality and brand consistency

• Collaborate with growth/marketing team to translate campaign briefs and performance goals into visual strategies that drive player acquisition and engagement

• Partner with Visual Development Artists and Game UI/UX Designers to ensure marketing creative authentically represents game experiences while optimizing for platform‑specific performance

• Manage campaign asset production including photo sourcing, AI‑assisted editing workflows, template creation, and deliverable organization for platform‑specific requirements

• Build scalable campaign systems and reusable toolkits that enable efficient asset production across multiple titles and quarterly initiatives

• Leverage AI tools strategically throughout the creative process to accelerate exploration, asset creation, and iteration while maintaining artistic quality

• Present creative concepts and rationale to stakeholders, incorporating feedback while advocating for design decisions that serve both creative excellence and business goals

• 5+ years in art direction or senior design roles at creative agencies or in‑house marketing teams, with portfolio demonstrating campaign leadership and brand work

• Strong understanding of performance marketing creative, including what makes ads work on connected TV platforms, social feeds, and digital channels

• Expertise across the full creative spectrum from strategic concepting to hands‑on execution—you can define the vision and also jump into Photoshop to show what you mean

• Experience directing creative teams and external partners, providing clear feedback that elevates work while respecting collaborators’ expertise

• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and comfort learning new tools as needed

• Strategic thinking about visual systems and scalability—you build toolkits and templates that make teams more efficient, not just one‑off executions

• Comfort with fast iteration cycles and changing priorities that come with startup pace and performance‑driven marketing

• Strong presentation and communication skills for articulating creative rationale and collaborating across functions

• Experience with gaming, entertainment, or family‑friendly brand marketing

• Familiarity with connected TV advertising platforms and technical requirements

• Motion design skills or strong ability to art‑direct motion designers and video editors

• Experience using AI tools (Midjourney, Photoshop AI, etc.) as part of creative workflows

• Background creating marketing creative from established game IP or visual style guides

• Project management experience coordinating multiple campaigns simultaneously

• Understanding of performance metrics and how creative decisions impact campaign…