Asst​/Assoc. Social Art Director - Abercrombie & Fitch

Overview

Are you obsessed with social media and fashion? Passionate about creating elevated and effortless digital campaigns and social-first, in-app content? Would you jump at the chance to push forward one of the world’s most recognizable brands? At Abercrombie, we’re doing just that — and our Creative Department is seeking an Assistant/Associate Social Art Director with an exceptional eye to join our cause.

With a focus on social, paid media and motion content, this creative role has a primary function to translate high level concepts into customer focused, highly engaging, artfully planned social media campaigns, Tik Tok and video content, and reactive fashion stories across our multi-platform landscape.

The Assistant/Associate Art Director works collaboratively with art directors, strategists and cross-functional partners to plan and execute organic social content. In this role, you will partner with our strategy, analytics, and product teams on ideation, planning, execution, and hindsight of seasonal and always-on social media campaign tactics. The successful candidate must possess strong video capture and editing skills related to motion and still content, with a focus on Tik Tok.

They must be an analytical self-starter who is highly organized and able to deliver top-quality assets in a quick timeframe. A love of fashion, product trends, and culture is a must!

Key skills include a keen eye for social content creation, mobile video, and love of all things fashion, combined with the ability to collaborate within a highly matrixed, cross-functional team, create industry-leading social content, and deliver assets within campaign deadlines.

This job is located at our Global Home Office in Columbus, Ohio and includes occasional domestic travel.

• Collaborate with strategy, creative and copy teams on content concepts and capture for Abercrombie social media platforms, with a focus on Tik Tok

• Capture, organize, and edit video content with a focus on Tik Tok

• Create assets (on-figure, flat, and in stores) in support of a monthly content calendar that supports brand level milestones and activity

• Work closely with marketing team to develop short, medium and long-term social media channel and content strategies with a “first to market” approach

• Translate campaign look-and-feel into branded and product-focused stories for Abercrombie social media platforms

• Collaborate with strategy teams on planning and executing campaigns, UGC, and influencer programs

• Create a wide range of graphic design assets - from layouts and typography to original, custom-designed content

• Support the post-shoot process of editing, reviewing footage, coordinating sound and music and assisting in all post-production areas for Abercrombie social video content

• Partner with product teams to plan messaging and align on product curation

• Interact with cross-functional teams, including strategy, DTC, paid media, legal, store directors/teams, PR, legal, music, copy, studio, and retouching, to ensure creative and directional alignment

• Determine efficiencies in leveraging existing assets vs. capturing new ones

• Monitor industry creative best practices/trends and maintain a competitive library of new content opportunities

• Develop and continuously update best practices and manage recommended rules of engagement

• Provide support to regional marketing teams as needed

• 2+ years of video, design and Tik Tok social media experience at a brand – fashion or beauty a plus.

• Highly adept at content creation, videography, editing, and post-production geared for mobile platforms

• High awareness of current global fashion and image trends for 22–28-year-old customers

• Experience creating high-quality Tik Tok and reels video content, utilizing transitions and unique social video editing techniques.

• Software, proficient in the following areas:
  Adobe Premiere CC, Adobe After Effects, Adobe Media Encoder, Tik Tok, Edits, Capcut, Photoshop and Illustrator, Da Vinci Resolve, General Camera knowledge, Onset Production experience is a plus.

• Post-production experience, proficient in:
  Editing, light motion graphics (more advanced knowledge is…