Designer Specialist

Overview

Be part of an amazing story. Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues.

Those stories are part of what makes this such a special place to work.

Job Overview
Macy’s Studios, a division within Macy’s, holds the distinct responsibility of curating and executing Macy’s renowned annual spectacles, such as the Macy’s Flower Show, Macy’s Fourth of July Fireworks, Macy’s Thanksgiving Day Parade, and Macy’s Holiday Celebrations. With a dedicated focus on infusing the essence of Macy’s into each event, Macy’s Studios orchestrates memorable experiences through meticulous planning and flawless execution, extending its influence not only within the company but also across the broader entertainment landscape.

The role of Specialist, Creative within Macy’s Studios encompasses both art direction and design, breathing life into our brand narratives across a spectrum of creative endeavors for each event. From branding and event collateral to marketing materials and broadcast design, this position demands a versatile approach to crafting compelling visual solutions. Grounded in deep customer insights and a keen understanding of shopper behaviors, the Specialist, Creative consistently aligns design strategies with our brand ethos, reflecting Macy’s dedication to meeting and exceeding customer expectations.

Driven by an insatiable curiosity and an agile mindset, this role thrives on research and swiftly adapts to project requirements, contributing to the formulation of innovative creative approaches. Collaborating closely with various stakeholders within Macy’s Studios and across the organization, the Specialist, Creative ensures clear and impactful communication of product features and benefits. With an unwavering commitment to maintaining brand integrity, this individual demonstrates mastery of design systems and a meticulous attention to detail, presenting Macy’s brand with an inspiring and accessible aesthetic across diverse media platforms.

The ideal candidate for this hybrid position, based primarily at the Macy’s Parade Studio in New Jersey with occasional visits required, possesses a blend of curiosity, innovation, and a strong conceptual mindset. Flourishing within a collaborative and intellectually stimulating environment, they are poised to deliver exceptional work that resonates with audiences both near and far. Whether working from home or within the vibrant setting of Macy’s Herald Square offices, this role embodies Macy’s spirit of creativity and excellence.

• Utilizing your skills as a graphic designer, design and lead an array of event collateral across multiple mediums.
• Art direct and lead campaign direction.
• Thoughtfully interact with an array of partners both inside and outside of Macy’s.
• Create and edit presentation decks.
• Evaluate creative briefs to ensure clarity and alignment on direction before commencing work.
• Collaborate with stakeholders to generate campaign and project concepts that fulfill creative brief objectives.
• Enthusiastically conduct research to infuse innovation into solutions, spanning new fashion and promotional ideas to fresh digital content and experiences.
• Utilize an understanding of design systems, grids, color, typography, illustration, and photography to convey clear and powerful messages.
• Create presentations that effectively articulate and inspire support for new ideas.
• Plan, prioritize, and produce a high volume of work, taking ownership from start to finish.
• Ensure the Macy’s Studios brand guidelines are met throughout partner assets, internally and externally.
• Meet deadlines and proactively communicate project status to partners and leaders.
• Inspire others through an innovative approach to design, ideation, and ways of working.
• Bring energy and enthusiasm to the team by participating in…