Digital Copywriter

Responsibilities

• Write, edit, and refine compelling, consumer-facing copy across digital and print channels, including product descriptions, campaigns, and brand storytelling content.
• Apply rigorous editorial standards to ensure accuracy, clarity, consistency, grammar excellence, and alignment with brand tone across all deliverables.
• Provide thoughtful line editing and structural recommendations to strengthen narrative flow, persuasion, and overall effectiveness.
• Serve as a subject-matter expert for language quality, acting as a gatekeeper to uphold copy standards across all creative outputs.
• Champion and maintain a consistent brand voice across all platforms, ensuring adherence to brand guidelines while allowing for nuance by channel and audience.
• Identify opportunities to evolve and strengthen brand voice through language, storytelling, and tone refinement.
• Partner closely with content creators, designers, and marketers to ensure cohesive, brand-aligned execution across campaigns and touchpoints.
• Collaborate cross-functionally with E-Commerce, Marketing, Creative, SEO, and Product teams to brainstorm, ideate, and execute content that supports both brand equity and business objectives.

• Bachelor’s degree in Marketing, Communications, or Journalism.
• Minimum of 5 years of experience with writing for retail or consumer luxury brands, or technical writing or equivalent combination of education and experience.
• Proven ability to write both persuasive, sales-driven copy and creative, narrative-driven content.
• SEO & AEO fluency:
  Best practices and curiosity for emerging tech, including being comfortable using AI responsibly to enhance writing, efficiency, and research without sacrificing creativity or brand voice.
• Strong background writing concise, digestible, copy that captures attention quickly for ecommerce and marketing channels including website and product pages.
• Precision, organization, and the ability to meet multiple deadlines in a fast-paced environment.
• Analytical mindset
  - Interprets performance data, search insights, and audience behavior to inform ongoing optimization.
• Hybrid schedule with predictable onsite attendance required three or more days per week to perform essential functions involving interactive behaviors with co-workers and managers and direct interaction with internal and/or external customers. This position’s current work schedule consists of working from home on Monday’s and Friday’s and from the Helzberg office Tuesday – Thursday. Schedules are subject to change with advanced notice.