Social Media Content Creator-Remote-bilingual

Overview

Job Title
:
Social Media Content Creator - Remote.
Location
:
Remote.
Travel
:
Intermittent (1x per quarter or less).
Duration
: 12 Month+ Contract.
Hours per week
: 35.
Must be bilingual
:
English and Spanish. A portfolio is required, including some baking and culinary cooking video experience. Prior experience in culinary, cooking, or baking content creation is required.
Pay Rate
: $32-35/Hour on W2.

We are searching for a motivated self-starter with a passion for producing engaging video and static content for social media platforms like Tik Tok and Instagram. The ideal candidate loves being on camera and in the kitchen, dreaming up irresistible recipes, baking their way through trending flavors, and turning rich, creamy goodness into scroll-stopping content for Gen-Z and millennia ls in both English and Spanish.

• Social Listening: Perform social listening across channels to identify relevant trends and opportunities for content to drive engagement and relevancy.
• Develop and Pitch Creative Ideas: Generate and present innovative social concepts and recipes for both static design and lo-fi lifestyle video content to be published on Tik Tok and Instagram, that ladder to the brand’s strategy.
• End-to-End Content Creation
  :
  Design, produce, edit, and write post copy for all social content across Tik Tok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus.
• Perform On-Camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.
• Analyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc.
• Trend-Savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.
• Collaboration: Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution.

• Bachelor’s Degree preferred, not required.
• Minimum of 2-3 years’ experience in content creation and/or social media management representing a brand or organization.
• Minimum 1-2 years of professional baking experience or culinary training.
• Fluency in both Spanish and English, written and oral.
• Strong content creation skills that are distinctive and reflect the brand’s strategy and voice.
• Demonstrated ability to think creatively and have a strong understanding of culture.
• Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, Cap Cut, social media platforms - Instagram, Tik Tok and video editing knowledge required.
• Exceptional understanding of the social media landscape, including Instagram and Tik Tok.
• Ability to synthesize data to identify insights to inform creative content and opportunities.
• Exceptional communication (written and oral) skills.
• Experience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teams.
• A passion for baking, and a comfort with getting creative in the kitchen!