Sr. Manager, Copywriting

Teamwork makes the stream work. Roku is changing how the world watches TV.

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we’re set on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to connect the entire TV ecosystem—enabling consumers to find and enjoy content, and helping publishers and advertisers build and monetise audiences.

We are looking for a Sr. Manager, Copywriting to lead the copywriting discipline within Roku’s Brand & Creative Studio. This role sits at the intersection of brand, creative, marketing and advertising, crafting and evolving Roku’s brand voice while driving idea‑led, strategically grounded creative work across the business.

This hands‑on creative leader guides agency‑style creative development from brief intake through concepting, iteration and execution. The incumbent partners closely with art directors, designers and creative directors to develop on‑brief concepts that align with a clear creative north star, ensuring all work is strategically sound and creatively compelling, and presents such work to internal marketing partners.

The ideal candidate is a strong conceptual thinker and team leader who can zoom out to define big ideas while also crafting the words that bring them to life. They’re comfortable navigating ambiguity, aligning stakeholders and championing great creative work through collaboration, clarity and craft.

The estimated annual base salary is between $120,000 and $135,000 with additional equity. Compensation also includes health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits and paid time off.

The position is based in Austin, TX or Santa Monica, CA and will be in‑office Monday‑Thursday with the option to work from home on Friday.

• Manage and mentor a team of copywriters and strategists, fostering a culture of curiosity, craft excellence, collaboration and accountability.
• Lead concept development and oversight across campaigns and initiatives, partnering with art directors and designers to generate multiple, distinct on‑brief creative territories rooted in strategy and insight.
• Translate briefs into big ideas—ensuring all creative work aligns with a clear creative north star and delivers against business and brand objectives.
• Champion a strong creative process—bringing structure, clarity and rigor to briefing, concepting, feedback and execution in a way that reflects best‑in‑class agency workflows.
• Collaborate cross‑functionally with creative directors, designers, marketers, product teams and stakeholders to develop AI‑driven creative workflows and automation to enhance speed without compromising quality.
• Write and oversee copy development across channels—including campaign concepts, video scripts, brand messaging, product marketing, lifecycle and retail experiences.
• Develop messaging frameworks and narratives that support full‑funnel storytelling and ensure consistency across touchpoints.
• Elevate creative quality by providing clear, actionable feedback and direction.
• Guide the review and approval process, presenting and defending creative rationale to senior stakeholders.
• Act as a brand steward, ensuring consistency in voice, tone and messaging across all outputs.

• 10+ years of experience in creative copywriting, with extensive time in agency or agency‑like environments.
• Proven experience developing concept‑driven campaigns, with a portfolio that demonstrates multiple creative directions and strategic thinking.
• Experience collaborating closely with art directors and designers to produce integrated creative work.
• Strong understanding of creative briefs, positioning and insight‑driven ideation.
• Experience leading or mentoring writers and contributing to a high‑performing creative team culture.
• Ability to present and sell ideas clearly and persuasively to cross‑functional partners and senior stakeholders.
• Well‑rounded writing background including video, digital, product marketing and integrated campaigns.
• Strong instincts for brand voice and storytelling, with the ability to flex across tones and…