Senior Creative Strategist; YouTube & Video

Position: Senior Creative Strategist (YouTube & Video)
Salary Range: $99,000 - $110,000 per year.

The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfair's total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Senior Creative Strategist (You Tube & Video)

Wayfair's Performance Creative team is seeking a data-driven Senior Video Creative Strategist to lead the development of innovative, insight-led video ad creative across OTT, CTV, OLV, and Upper Funnel paid social channels. This is a key role at the intersection of video storytelling, pre-production narrative design, and data, focused on architecting a best-in-class, on-brand video engine. You will design the overarching creative vision for our massive You Tube ecosystem (spanning upper-funnel storytelling to lower-funnel action), while strategically scaling our broader CTV and upper-funnel social video footprint across Meta, Tik Tok, and Pinterest.

Reporting directly to the Head of Performance Creative, you will act as part of a fast-paced, cross-functional Creative Lab team. You will collaborate with marketers, Go-To-Market (GTM) campaign leads, external DCO video partners, graphic designers, and motion editors to translate high-level business priorities into compelling, scalable video systems.

You will own end-to-end video campaign ideation-from narrative-led scriptwriting and storyboarding to on-set content capture, modular testing frameworks, and post-campaign optimization. You will ensure every video asset we launch upholds brand integrity, follows channel-specific best practices, and is systematically built to convert. This role is ideal for a video strategist with 5+ years of experience in performance-driven environments who thrives on balancing brand narrative with rigorous experimentation, moving video from a reactive post-production lift into a proactive pre-production strategy.

What You'll Do

* Own the You Tube & Video Creative Blueprint:
Serve as the strategic architect for our You Tube ecosystem (encompassing Brand, ABCDE framework, Shorts, and In-Stream layouts) alongside CTV and upper-funnel paid social (Meta, Tik Tok, Pinterest). You will establish the creative frameworks that balance on-brand storytelling with rigorous performance metrics.

* Build a Best-in-Class Video Engine:
Move beyond reactive execution by architecting scalable, modular testing matrices optimized for You Tube's algorithm and target viewer behaviors; utilize these frameworks to guide production shoots, editors, and DCO partners, turning performance data into repeatable creative wins across the entire funnel.

* Bridge GTM & Upper Funnel Campaigns:
Partner directly with Go-To-Market (GTM) seasonal teams upstream to proactively shape and plan narrative-led campaigns, ensuring upper-funnel video assets across streaming and social platforms are performance-optimized and fill critical content gaps before editing begins.

* Pioneer GenAI Creative Concepts:
Storyboard, script, and develop fully Generative AI video concepts for You Tube and CTV, partnering directly with our internal Visual AI team to execute cutting-edge, AI-driven video campaigns that push the boundaries of creative experimentation.

* Lead On-Set Capture &

Cross-Functional Collaboration:

Attend production shoots in person to record channel-specific raw footage and interchangeable ad components (such as hook variations, product showcases, and CTAs), shifting video production from a reactive post-production lift to an intentional pre-production strategy.

* Lead Cross-Functional & External Partnerships:
Serve as the primary creative point of contact for internal You Tube/CTV media buyers, external platform representatives, and DCO video vendors, ensuring tight creative alignment with media spend and confidently presenting narratives to stakeholders.

* Track and Share Video Innovations:
Monitor emerging creative video trends, platform algorithm changes, and format updates, systematically consolidating and sharing insights across the broader Creative Lab (including the O&O Lab) to foster a data-driven creative culture.

* Mentor and Guide Creative Talent:
Provide clear, actionable narrative feedback, script adjustments, and strategic storyboards to motion designers and external editors while championing modular iteration and high-velocity testing frameworks.

* Leverage & Scale Creative

Infrastructure: Strategically repurpose existing…