Social Media Producer Instagram Entertainment Tonight

Social Media Producer, Instagram (ENTERTAINMENT TONIGHT)

ENTERTAINMENT TONIGHT is looking for a Social Media Producer to join our social media team and help keep ET as a top pop culture and entertainment news destination across platforms.

This high‑visibility role shapes how millions of fans experience ENTOT tonight every day. The right candidate lives and breathes entertainment news, writes clean copy, has a sharp editorial eye, and uses Adobe Creative Suite (Photoshop and Premiere) without hesitation. The role is fast‑paced and responsive to the shifting news cycle.

• Produce 6-10 Instagram posts per day, including graphics, clips, and copy, and self‑publish without oversight.
• Monitor the entertainment news cycle independently and pitch story opportunities with high social engagement potential.
• Write both long‑form captions following news‑writing best practices and short, social‑first captions in the ET voice.
• Collaborate with producers, editors, and field teams to align Instagram coverage with ET’s on‑air and digital storytelling.
• Maintain awareness of Instagram trends and best practices to keep the ET brand relevant and newsworthy.
• Track and report on social performance; provide ongoing insights and strategic recommendations.
• Attend occasional scheduled shifts, including nights and weekends around major events.

• A journalism background in a digital newsroom.
• 4+ years of experience in social or digital media.

• Demonstrated knowledge of the current entertainment news landscape, pop culture, internet culture, and celebrity media.
• Solid understanding of Instagram plus emerging best practices on Tik Tok, X, Facebook, and You Tube Shorts.
• Experience in news producing, including story selection and journalistic best practices.
• Proficiency with Photoshop and Premiere or other video editing software.
• Exceptional news judgment and drive to ensure ET is first and best on social platforms.
• Ability to multitask and flexibility to re‑prioritize duties based on breaking news.
• Strong written and verbal communication skills; able to communicate concisely and professionally in a dynamic, collaborative environment.

Los Angeles‑based hybrid role. Shift Monday‑Friday, 10 a.m. – 7 p.m. Monday, Tuesday & Thursday in‑office days in Studio City;
Wednesday and Friday work from home.

Hiring Salary Range: $70,000 – $83,000. (Annual base salary.)

Paramount is an equal‑opportunity employer, including disability and veteran status. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and veteran status.