Content Coordinator

Description

The Content Coordinator is responsible for managing established operational processes across Demme Learning’s key content marketing initiatives, including freemium content, the blog, support center articles, and social media channels. Serving as a central workflow organizer and cross-departmental liaison, this role ensures all content assets move seamlessly from ideation and drafting to review, design, and final publication. The ideal candidate is a highly organized operational coordinator who can maintain high brand standards, coordinate effectively with writers and subject matter experts, and utilize project management tools to keep content initiatives on schedule.

• Mon-Thurs between 8 am-6 pm EST (flexible work times)
• May be required to troubleshoot and assist with issues outside of regular business hours

• 4 remote work days per week allowed

• Anywhere in the continental U.S.
• Remote available
• 4 remote work days per week allowed

• Become knowledgeable of company history, mission, vision, and products
• Maintain knowledge as products are revised and/or new products are introduced
• Maintain knowledge of Content Marketing best practices and communicate recommendations for improving content marketing campaigns according to those best practices

• Collaborate with the Online Marketing Manager to ideate valuable freemium content assets.
• Create thorough, detailed scope documents for new freemium initiatives.
• Assign, track, and coordinate the end-to-end production workflow within Click Up, working with the design teams.
• Review and approve instructional design and creative design files, providing constructive feedback and suggestions for improvement to align with brand expectations.
• Upload finalized freemium resources and assets into Word Press using the Learn Dash plugin.

• Collaborate with the Online Marketing Manager to brainstorm and select upcoming blog post topics.
• Research and write comprehensive topic briefs to guide content development.
• Act as the primary point of contact and liaison with freelance and internal blog writers.
• Coordinate the internal team review process to gather stakeholder feedback.
• Oversee the full submission, approval, and posting workflow efficiently in Click Up.

• Monitor and respond to the incoming queue of content request submissions.
• Provide timely status updates to team members regarding their active content requests.
• Perform necessary updates and edits to existing support articles.
• Collaborate closely with Subject Matter Experts (SMEs) to write, format, and publish accurate new articles to Word Press.
• Conduct periodic audits of existing support center articles to ensure all links function properly and content remains current.

• Assist in writing copy and producing engaging marketing content across various social media platforms.

• Maintain the structure of organized digital asset folders for creative design files, instructional materials, and copy briefs within Google Drive and Click Up.
• Ensure basic on-page SEO best practices (such as meta descriptions, alt text, and targeted keyword placement) are implemented across blog posts and support center articles prior to publication.

• Daily check emails and voicemails
• Daily communication with other team members
• Responsible for addressing critical issues outside of regularly scheduled hours. In the event of PTO or otherwise unable to be reached, ensure another team member is equipped to handle issues that may arise
• Effective and efficient scheduling of appointments
• Attendance at regular department and company meetings

• Family
• Trust
• Simplicity
• Shared Success
• Growth

• Get it
• Want it
• Has capacity to do it

Degrees

• Bachelor's degree in a relevant field such as Marketing, Digital Marketing, Communications, English, or a related discipline

• 2 years minimum experience with Word Press
• Direct experience utilizing Click Up (or equivalent project management tools) to manage multi-step workflows.
• Knowledge of…