Senior Graphic Designer, Brand

About the Team

Marketing brings our brand to life through deep expertise and an authentic love for pets. The team is dedicated to delivering personalized experiences for our consumers, supported by best-in-class, data-driven marketing capabilities. The work spans key areas including Loyalty, Customer Analytics & Research, Brand Experience & Creative, and Omni-Channel Marketing. Each team member brings a unique perspective, working together to create meaningful and engaging experiences for both pets and pet parents.

Collaborative Work Environment:At Pet Smart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

About the Role

Pet Smart is building a modern, high-performing in-house creative organization—one that owns outcomes, moves fast, and leverages innovation to scale impact. As Senior Graphic Designer, Brand
, you are a craft-obsessed designer with strong creative instincts, an AI-forward mindset
, and a relentless drive to elevate the work.

This is a senior individual contributor role with significant creative ownership. You lead the execution of brand campaigns, seasonal moments, and identity expressions across digital and physical channels—while informally mentoring junior designers and production artists to raise the bar of the entire team’s output.

You are brand obsessed and have a keen eye for aesthetically impactful design, typography, and photography. You lead with humility and extreme collaboration
, grounded in the belief that the strongest work happens when the entire team succeeds.

What You’ll Do

• Design and execute brand campaigns, seasonal storytelling, and evergreen brand moments across digital and physical channels
• Translate creative briefs and business goals into compelling, on-brand visual solutions with speed and consistency
• Actively participate in brainstorming and creative sessions—bringing ideas, points of view, and craft to every concept
• Own the quality and consistency of your work end-to-end: concept, design, production, and final files
• Extend and apply Pet Smart’s brand identity and visual systems across campaigns, channels, and partner work
• Informally mentor junior designers and production artists—elevating craft, sharing feedback, and modeling ownership
• Handle post-production photography work as needed, including selection, cropping, retouching direction, and integration into design
• Partner with Copy, Digital Creative, Store Creative, Marketing, Merchandising, and Loyalty teams to ensure cohesive brand expression
• Present and sell your work with clarity, confidence, and clear creative rationale to peers, leaders, and partner teams
• Use AI-enabled tools
  , modern production workflows, and emerging technologies to work smarter and faster—without compromising quality.
  Don’t wait to be told, go ahead and make it happen
• Stay ahead of cultural, retail, and design trends—keeping Pet Smart’s brand work fresh, relevant, and differentiated

Who You Are

• A craft-obsessed designer with an exceptional eye for typography, layout, composition, color, and brand expression
• A proactive, solution-oriented IC who takes full ownership and follows through
• A confident communicator who can clearly present and defend creative decisions at all levels
• Highly organized, deadline-driven, and calm under pressure in a (very) fast-paced environment
• AI-obsessed and efficiency-minded—constantly experimenting with new tools, workflows, and ways of working
• Collaborative, kind, direct, and trusted by partners and peers
• Generous with your craft—you raise the bar around you by mentoring and modeling, not gatekeeping
• A true pet lover who brings heart, pride, and purpose to the work

Skills & Experience

• 5+ years of professional design experience in retail, lifestyle, or consumer brands (in-house preferred)
• Strong portfolio demonstrating brand-defining design, typography,…