Gen AI Creative Specialist

Gen AI Creative Specialist

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies, media, and areas of transversal knowledge.

Publicis Production is the Cross-Media production platform of Publicis Groupe Spain. Our goal is to offer seamless, relevant, and impactful consumer experiences across all touchpoints in every market. We provide pioneering production solutions that drive performance in a data-driven marketing landscape and help brands succeed in the world of platforms.

We have a unique approach, supported by the integrated Power Of One model, to optimize resources and strike the perfect balance between efficiency and quality.

Multidisciplinary production experts with specific tools to streamline delivery times and provide exceptional quality service. With over 50 production technicians, we can handle IN-HOUSE projects, ensuring total control and efficiency in production.

We specialize in creating tailored production models that cater to specific client needs, focusing on streamlining processes and resource optimization.

• Develop concepts and AI-assisted storyboards.
• Design and execute generative workflows for advertising imagery and video content.
• Implement image-to-image, video-to-video, conditioning techniques (depth maps, normals, masks), and fine-tuned output control.
• Train and utilize LoRAs and custom models to ensure brand, product, and character consistency.
• Collaborate closely with Creative Directors throughout the creative process, ensuring visual consistency and high-quality final output.
• Define and optimize AI-powered production pipelines within the studio.
• Work closely with AI Image, AI Motion, 3D, and post-production specialists.
• Continuously explore emerging tools, models, and technologies with a strong R&D mindset.

• 7+ years of experience in visual production within agencies, studios, or production companies, with demonstrable experience delivering real-world generative AI projects over the last two years.
• Advanced proficiency in generative AI tools for image and video creation, including Adobe Firefly, Luma, Magnific, Midjourney, Runway, Veo, or equivalent platforms.
• Hands-on experience training LoRAs and custom models to achieve consistency across brands, products, or characters.
• Advanced prompting skills and the ability to translate creative briefs into effective generative production workflows.
• Strong aesthetic judgment, up-to-date knowledge of visual trends, and a deep understanding of brand storytelling.
• A proactive mindset, capable of identifying technical limitations and turning them into creative opportunities.
• English proficiency at C1 level to be evaluated by Talent Acquisition Team.

We think you're awesome if you:

• Experience with 3D software such as Blender, Unreal Engine, or Maya.
• Understanding of how to integrate structured 3D assets (geometry, shading, lighting, render passes, and AOVs) as inputs within AI-powered production pipelines

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from Linked In Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from Anywhere: Telecommute up to 6 weeks from over 100 countries with our #Work Your World  program.
• Attractive Holidays Package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being: We prioritize the well-being of our staff and organize various…