Creative Director

Company Overview

Four years ago, Dragonfruit set out to bring together some of the most talented visual storytellers, viral video strategists, and big-name clients, to change the way we create and consume on You Tube.

The result has been bigger than we could have imagined, having generated over a billion organic views and hundreds of millions of subscribers for creators like MrBeast, Ali Abdaal, Mark Manson, Chris Williamson, Codie Sanchez, and orgs like Y Combinator, e.l.f beauty, WHOOP, Click Up, Center for Humane Technology & more.

Unlike other social media agencies or You Tube businesses, Dragonfruit refuses to celebrate a “creator economy” that trades viewers’ time and attention for rapid‑fire dopamine entertainment.

Instead, we want to lead a global movement to make You Tube a more valuable and educational place for all people; where views and subscribers are never an end in and of themselves, but rather a means of increasing human flourishing; where viral‑educational You Tube channels not only bolster awareness and impact for our client's brands, but also create genuine value in viewers’ lives.

It’s clear that the You Tube Creative Director is quickly becoming one of the most coveted roles in digital media. At Dragonfruit, they are the life source of the business, spending their days bringing to life our agency’s core product: viral‑educational long‑form videos.

As a Dragonfruit You Tube Creative Director, you are truly the face of the company, building close 1:1 creative partnerships with our high‑profile and high net‑worth clients, operating confidently as the primary strategist, artist, and coach behind their You Tube channels.

Day‑to‑day you will collaborate with You Tube Producers, Post‑Production Managers, video editors, and thumbnail designers, and consult with other Creative Directors and team leads, to design, build, and optimize powerful, educational You Tube brands.

From competitor research, to brand positioning, art direction, concept ideation, title/thumbnail design, script optimization, final video edit reviews, studying analytics, running A/B tests, and swapping out packaging after publication, you will have the opportunity to create life‑changing growth for your clients and their viewers.

• An exciting startup culture – work cross‑functionally, wear several hats, and occasionally work long hours, during evenings, and/or weekends.
• Lift up others – provide constructive mentorship and feedback to video editors, thumbnail designers, and scriptwriters to align with client expectations and optimize video performance.
• Lift up yourself – use Dragonfruit’s culture of excellence as an incubator to improve your professional skills, learn new mental models, sharpen your critical thinking, and operate at the forefront of new media.
• Be a key player in Dragonfruit’s growth – help take the company from 40 employees to 100+, identifying blind spots in our service offering and working collaboratively with leadership to improve systems/processes.
• Earn more – take advantage of regular performance‑based raises, generous referral and sales commissions, cash bonuses for video performance, and more.

• Proven experience as a You Tube Creative Director, You Tube Strategist, You Tube Producer/Manager or similar role with documented results (must be able to provide examples of channels you personally played a significant role in growing).
• You live, eat, and breathe You Tube – you have a deep understanding of You Tube meta cultures and trends, knowledge of creators across varieties of niches, and mastery over viral video formats, concepts, titles, thumbnails, scripts/outlines, retention‑optimized editing, and You Tube analytics.
• Expert communicator and director – you are extroverted and charismatic and can confidently go head‑to‑head with stubborn, hyper‑intelligent clients, articulating and pitching creative concepts, educating and coaching them on best practices, holding them accountable, and transmitting feedback between clients and the creative team.
• Ability to work within U.S. time zones.
• Work from anywhere (we’re 100% remote).
• Performance‑based profit share…