Online Merchandiser – Visual Content & Product Storytelling

We are  The Tour Guy , provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. Our mission is to help others make more out of life through experiencing destinations, culture, and learning.
With loyalty to the customer, we follow the Golden Rule of travel: treat vacations like you want yours treated. Our team is dedicated to creating unique, once-in-a-lifetime tours, activities, and experiences — from Vatican tours to authentic cooking classes in Paris and everything in between.
The Candidate  The ideal candidate is a highly organized  visual storyteller  who knows how to turn travel experiences into compelling online content that sells. This person will own the photo and visual merchandising process, from planning shoots and briefing photographers to selecting images, shaping the product story, and improving the customer’s path to purchase.
Responsibilities  Visual Storytelling   Plan and coordinate photoshoots for tours, experiences, destinations, and partner products.
Source, brief, manage, and evaluate photographers to ensure brand-quality visual assets.
Create the visual storyline for each product, ensuring photos clearly communicate the experience, value, and customer expectations.
Improve product pages by selecting the strongest images, headlines, content flow, and selling points.
Audit live product pages to identify weak visuals, missing content, or unclear customer messaging.
Partner with Product, Marketing, CX, and Partner teams to ensure product pages are accurate, attractive, and conversion-focused.
Content Quality & Performance   Maintain visual standards across The Tour Guy website and support scalable photo/content guidelines.
Track product page performance and recommend improvements based on conversion, customer feedback, and sales trends.
Help prioritize which products need new photos, better storytelling, or merchandising improvements based on commercial impact.
Desired Experience   2+ years working in e-commerce, online merchandising, content production, or visual marketing.
2+ Experience coordinating photoshoots, photographers, creative briefs, or visual asset production.
2+ Experience working with website content, product pages, travel products, or customer-facing sales content.
Tourism, hospitality, marketplace, or travel industry experience is a plus.
Desired Skills   Strong eye for photography, composition, customer expectations, and visual storytelling.
Excellent organization and project management skills.
At The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law.

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