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Job Description & How to Apply Below
RedPoint Media is seeking an Audience Engagement Manager for a part-time contract position based in Calgary. This position will start immediately. RedPoint Media has a hybrid office setup offering employees the opportunity to work from home or from the co-working space at CSpace Marda Loop. Regular in-person team meetings and attendance at events are required. Salary will be commensurate with experience.
our company
RedPoint Media Group Inc. is an award-winning publishing house and content-driven marketing studio in Calgary. We create Avenue, an award-winning city lifestyle magazine and The Scene, Calgary’s going out guide. Our company also creates custom publications for clients, including the Calgary Foundation and the Alberta Cancer Foundation.
RedPoint’s mission is to create connected communities for all through trusted storytelling, and as a RedPoint employee, you’ll play a vital role in celebrating the city and its people.
the opportunity
The role of Audience Engagement Manager acts as a bridge between digital editorial and production to increase reader engagement.
As Audience Engagement Manager, you will:
lead digital engagement content strategy and creation, ensuring editorial quality across all digital platforms to enhance audience and advertiser interest
track audience analytics and identify goals for engagement growth, providing regular reporting to the VP and President.
create, implement and manage new engagement strategies for all cross-platform programs
lead and implement a growth strategy for newsletter audiences
Implement engagement growth strategies and tactics for existing brands from start to finish, such as Top 40 Under 40 and Best Restaurants for Avenue and the Scene Calendar and Scenester awards
manage social media channels, posting and engaging with audiences
manage Second Street, including growing audiences in polls, ballots and brackets and work collaboratively to increase contesting engagement
work collaboratively with the Content Studio and Production teams to brainstorm and create new sponsored content offerings
complete other duties as required
In this role, you are expected to:
be a team player and work closely and collaboratively with team members to create the best products possible
represent RedPoint and its company values of meaningful connection, trustworthiness, accountability, curiosity and optimism through your work and interactions
complete your work on time to the best of your abilities within the time and resources available
do your work in a timely manner and communicate delays to affected team members
proactively suggest changes to processes and procedures to help create efficiencies and improvements
bring to the immediate attention of the digital production manager any time that your workload is too high for any reason in order for a contingency plan to be created together.
our ideal candidate
As the Audience Engagement Manager, you are passionate about creating, optimizing, and distributing digital content to grow and interact with online audiences. You blend editorial judgment with digital marketing, overseeing social media, community management, and analytics. You have the expertise to edit copy for digital platforms and analyze performance data, shaping stories for maximum audience impact. You have experience providing feedback to editors and can create compelling proposals for new strategies and programming.
You can work efficiently under deadline pressure and are a collaborative team player. Our team does a lot with a little and you are excited to be part of that energy.
You have:
demonstrated experience creating an audience strategy and fulfilling its KPIs
strong project management, excellent communication and editing skills, and the ability to interpret data trends quickly
experience in digital media, audience development, or digital marketing
proficiency with Word Press and Mail Chimp, basic HTML, social media management tools ("e.g., Hootsuite, Sprout Social"), and web analytics platforms like Google Analytics
experience collaborating with editors, graphic designers and art directors to ensure engagement goals are being…
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